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Your #1 Pay-Per-Click Marketing Agency

Work with PPC Beast, a leading PPC marketing agency, to get quick results and grow your business.

Get in touch with us to schedule a free discovery call. Discuss your needs with us and get proven pay-per-click advertising strategies.

Put Your Search Engine Marketing In BEAST MODE!

Quick, Consistent Results

Perhaps you’re building up your mailing list, so you need the traffic to go to your squeeze pages. Or maybe you have a time-limited offer and want to advertise it to a large audience immediately. PPC is the answer to your problems.

Pay-per-click advertising brings your ads directly to targeted users, and you only pay when they click on your ad. You get consistent results overnight, making it an extremely cost-effective solution for brands that need quick, short-term results.

With PPC Beast’s expert pay-per-click strategies, you’ll:

Drive Traffiic To Your Website

Increase Website Conversions

Generate More Website Sales

SEO Vs. Pay-Per-Click Marketing

SEO (Search Engine Optimization)

Search engine optimization (SEO) is a set of practices for improving your website to increase its visibility on search engines. It involves creating and revising content, optimizing technical aspects of your site, and restructuring your site to deliver a better user experience.

Gets Results Over a Few Months

SEO is a long-term strategy and usually takes about four to six months to produce results. It gives you digital marketing assets that will gain value over time.

Establishes Your Online Presence

SEO is the foundation of your website’s visibility. It will help you rank high for targeted keywords, so you appear on the searches most relevant to your business.

Builds Authority 

A significant portion of SEO is content writing, as search engines value pages with helpful information. It establishes your website as an authoritative resource center and provider.

PPC (Pay Per Click)

As it’s name implies, you only pay for pay-per-click ad space every time someone clicks on it. Instead of working your way up the rankings, you place your brand at the very top of search results or along someone’s social media feed.

Gets Results Overnight

PPC provides results so fast you can wait just minutes before seeing the increase in your site traffic. This is because your ads are delivered to millions of people as soon as they’re approved.

Drives Highly Targeted Traffic

PPC bypasses the need to rank high through content optimization by automatically placing your ad where it is most visible. Additionally, it can target demographics as well as keywords.

Quick Entry

SEO content takes time to implement, so it’s challenging to catch up to competitors that have been doing it for years. On the other hand, you can get a PPC campaign up and running fast, and you can reach even those unaware of your brand.

 

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Why Use PPC?

Both PPC and SEO are essential to a successful digital marketing campaign. However, there are situations in which investing in PPC will benefit your business more.

You’re Promoting Something Time-Sensitive

SEO is great for advertising products and services that you will always offer. However, it’s not the best way to promote time-sensitive offers, events, and a constantly changing inventory.

For example, you’re planning to have a big sale. You can’t wait a few months for SEO to get the word out. However, potential customers will learn about it as soon as you launch your PPC ad campaign.

No One Knows About Your Product or Service

SEO helps you rank for targeted keywords, but what if no one searches for your products? Maybe you sell backpacks that double as chairs or glow-in-the-dark earrings. Few, if any, users will be searching for this.

You’re better off launching a PPC awareness campaign to inform people of your product or service’s existence. Once there’s demand for it, you can consider launching an SEO campaign.

You’re Working with a Tight Budget

You may have read articles or heard people talk about how SEO can cost you nothing to implement and that you can do it yourself. This is entirely false. If it were that easy, agencies wouldn’t exist to provide it.

SEO takes time which you could use on other revenue-generating efforts. It’s cost-effective to hire someone to do it for you, but it’s typically sold in packages that may not fit your budget.

Meanwhile, PPC gives you far more control over your spending. You can allocate as little or as much of your budget to your ads as you see fit, allowing you to maximize your investment.

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Why PPC Is So Cost Effective

Google ads provide an average ROI of 200%, making it one of the best investments you can make for your business. That’s much higher than most forms of traditional advertising could ever hope to give. How does PPC do this?

Traditional advertising methods such as advertising with billboards, posters, TV, and magazines incur expenses regardless of whether or not they generate sales. You could spend a fortune on them and get little in return. On the other hand, there’s very little waste with pay-per-click advertising.

If a user does purchase after clicking on your link, you get a huge ROI. You could pay just $2 for an ad that led to a $50 purchase.

By marketing your products and services through PPC platforms, you only pay when a user does a specified action, such as clicking on a link. Even if the click doesn’t immediately lead to a purchase, it still nurtures interest within potential customers.

Why Invest in PPC Advertising? 

Expand Your Online Marketing Reach

93% of Americans search for local businesses online. Reach them by placing your offerings at the very top of search results through PPC. You’ll quickly establish brand awareness and drive traffic to your website.

Generate More Online Sales

Our PPC agency will help you promote your products and services to tens of thousands of daily users. Additionally, advanced targeting functionalities bring your ad to ready-to-purchase audiences. You’ll generate high-quality leads and boost your revenue.

Increase Online Conversions

Most potential customers won’t immediately buy something, even if they click on your ad and go to your landing page. However, remarketing capabilities allow you to reach leads again and make them up to 70% more likely to make a purchase.

Fuel Other Online Marketing Efforts

The data you gain from tracking PPC outcomes isn’t just useful for PPC. You can also use it to fuel your other marketing initiatives. It will work particularly well with SEO, allowing you to refine your efforts and get more out of future investments.

Frequently Asked PPC Questions

Find answers to the most frequent questions we get regarding pay-per-click advertising.

Small to medium-sized businesses should expect to spend up to $5,000 per month. However, it can vary depending on your business size and the level of competition within your industry. These factors may affect the cost per click of some keywords.

It varies between platforms. However, the cost per click (CPC) of a Google ad is calculated with this formula:

( Ad rank of the ad below yours / Your ad’s quality score ) + $0.01 = CPC

Other platforms follow a similar formula.

A higher ad rank results in a higher CPC, while a higher ad quality score results in a lower CPC.

You’re not the only one optimizing your ads; competitors are doing the same. Your own CPC is affected by their ad ranks and quality scores.

Impressions are views from users, regardless of whether they clicked on your ad or not. Clicks are exactly what they sound like: clicks from users that viewed your ad.

Divide the number of clicks by the number of impressions to get the click-through rate. The average is 2%, which may seem low, but remember that an ad can get over a billion impressions monthly. That’s at least 20 million clicks.

You should invest in PPC for as long as you have something to promote, like an event or a sale. Let a campaign run for two to three weeks before reviewing its performance. From there, you can make adjustments and decide whether to reallocate your resources.

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