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31 Tips for Reaching Your First (or Next) 1,000 Followers on Instagram

Gaining a larger following on Instagram is crucial for effectively expanding your marketing efforts on the platform. However, it can be challenging to increase your followers, especially if you have less than a thousand. With Instagram’s growing opportunities for businesses, it’s important to note that around 90% of the platform’s 1 billion active monthly users follow at least one business account, with over 200 million business accounts in existence. If you need help to gain followers, consider consulting with a social media agency, such as PPC Beast, to help optimize your Instagram presence and reach a broader audience.

Unless you’re already famous, building a substantial following on Instagram requires hard work, and it’s even more difficult for small businesses trying to attract new clients. Looking to boost your Instagram following? You can take several actionable steps to gain at least 1,000 high-quality followers, whether for your personal or professional account. Here’s where you can start. The key is to know how to invest your time and efforts wisely. In this post, we’ll explore strategies to help you achieve this goal, from creating an enticing Instagram profile to leveraging contests and staying authentic to your brand.



Types of Instagram Followers

Let’s first discuss the different types of Instagram followers you should be aware of before diving into how to attract them. Out of the three main types, the first two are the ones you should try to avoid.


Fake Followers

Fake Instagram followers are typically bots or fake accounts that artificially increase your follower count. These followers do not engage with your content, and engagement plays a vital role in how Instagram’s algorithm promotes your posts to new users. It is important to note that having many fake followers can potentially harm your overall engagement on the platform.


Ghost Followers

Ghost followers are primarily inactive users who do not interact with your posts. While they may make up a portion of your follower count, their lack of engagement can distort your metrics. If you aim for genuine growth and higher engagement rates, remove these ghost followers from your follower list periodically.


Organic Followers

Active followers on Instagram who discover and engage with your content naturally are considered organic. Within this group of authentic followers, it is essential to recognize and pay attention to specific sub-groups.



Suppose you’re looking to maximize your chances of success on Instagram. In that case, partnering with a highly-rated agency specializing in creating and managing social media campaigns, like PPC Beast, may be beneficial. With their experience and expertise, you can ensure that your Instagram strategy aligns with your overall business goals and that you are utilizing the platform’s many features to their maximum potential. By partnering with a reputable agency like PPC Beast, you can take your Instagram marketing to the next level and gain a competitive edge in your industry.



Some of your organic followers may also follow your competitors. They could be comparing brands before making a purchase or conducting research. To engage with these followers, draw inspiration from competitor content when creating your Instagram content. Use specific hashtags or location tags to increase your visibility among this group.



Instagram accounts with 10 to 75K followers, known as micro and nano influencers, offer valuable opportunities for partnering and driving sales for your business. By consistently creating high-quality content that caters to a specific target audience, you can attract these influencers and establish beneficial collaborations.

Now that we have discussed the types of followers you want for your brand, let’s move on to how you can capture their Attention.



Practical Strategies to Increase Your Instagram Followers

1. Improve your Instagram posting by using a content calendar to pre-plan your posts

2. Consider using a social media management tool to schedule your posts ahead of time.

3. Make sure to maintain a consistent posting schedule

4. Get a Business kit for Instagram, including templates and how-tos, with just one click.

5. Optimize your account by switching to a business profile

6. Tailor your Instagram profile specifically for your business

7. Ensure that you select an experienced individual for the role of content creator

8. Tips for Posting on Instagram

9. Craft enticing captions that capture Attention and are easily shareable.

10. Creating a Cohesive and Captivating Brand Persona on Instagram

11. Embrace the popular content formats

12. Make sure to publish content that your followers would like to view

13. Enable users to generate and post their content

14. Use Instagram carousels to share educational content

15. Engage with Instagram users by following, liking, and commenting on their posts.

16. Enable Collaboration with Team Members to Curate Your Content

17. Running Instagram Contests to Boost Engagement

18. Discover the interactive features of Instagram Stories

19. Utilize the Instagram Live function

20. Diversifying your audience is critical to appealing to various users

21. Avoid purchasing fake Instagram followers

22. Relevant tag users 

23. Share content that is designed to be reshared

24. Consider hosting an Instagram account takeover

25. Make it on the Instagram Explore Page

26. Enhance the visibility of your posts with relevant hashtags

27. Consider trying out Instagram promotions and ads. 

28. Improve online presence with profile links on the website and social media

29. Partner with influencers and like-minded brands for cross-promotion.

30. How to Apply for a Verification Badge on Instagram

31. Generate custom filters and badges for your use

To increase your follower count on Instagram, it’s essential to post content while following best practices consistently. This can be a challenge, especially if you’re new to Instagram marketing.

Before you begin optimizing your Instagram profile, creating a strategy that will help you get started on the right foot is essential.

Next, we’ll guide you through setting up your Instagram account to enhance your presence. We’ll then provide you with actionable tips on engaging your followers, creating compelling Instagram content, and promoting your account.

Even if you have not gained prior experience in Instagram marketing and need a team of content creators, you can still grow your Instagram account by utilizing the appropriate tools. Now, let’s get started!



Enhancing Your Instagram Strategy


1. Boost Instagram by Pre-Planning Posts with a Content Calendar

To increase your Instagram followers, it is essential to consider your strategy before opening the app. Publishing posts consistently is critical, and while it may be tempting to post on a whim, it is essential to find a posting rhythm to capitalize on trends and foster a community that looks forward to your content. Additionally, partnering with a PPC agency can help optimize your Instagram campaigns and reach your target audience more effectively.

Strong organizational skills are crucial to plan, write, and publish Instagram posts successfully. To achieve the best outcomes, utilizing a social media content calendar for pre-planning and scheduling your posting activities is advisable.


2. Try a Social Media Management Tool for Pre-Scheduled Postings

Using a social media management tool can provide you with the advantage of saving time and effort. With this tool, you can post consistently on Instagram without the hassle of logging in every time. A scheduling tool can effectively increase your Instagram followers while reducing your workload.

With numerous post types, Instagram offers a range of options for connecting with your audience, including square photos, stories, and reels. However, managing all these options on your own can be easier with assistance from a tool. While you can post manually, scheduling posts in advance can help you make more strategic and efficient use of these content formats.


3. Make Sure to Maintain a Consistent Posting Schedule

Regularly posting is essential for establishing trust and credibility with your followers. Determining when your audience is most active and interested in your content might take some experimentation. Pay Attention to these times and develop a plan accordingly. 

Additionally, consider your target audience and their time zones, as this can impact how often and when you should post. You can use a free template to create buyer personas if you haven’t already. Once you’ve found the best schedule for your audience, be consistent with your posting to build trust and meet their expectations.



Guide to Setting Up Your Instagram Account


4. Get an Instagram Business Kit with Templates and How-tos in One Click

Access a comprehensive Instagram for Business kit containing ready-to-use templates and informative guides for digital marketing, including a range of templates and step-by-step instructions. This kit, brought to you by PPC Beast, is an invaluable resource to enhance your digital marketing growth strategy on Instagram. By utilizing PPC Beast’s kit, you can streamline content creation and stay updated on the latest trends in digital marketing on Instagram, such as their recent transition from static photos to brief videos.


5. Optimize your Account by Switching to a Business Profile

While growing your Instagram following using a personal profile is possible, we recommend converting your account to an Instagram business profile or creating a new one altogether. Doing so will grant you access to valuable insights through Instagram Insights, enabling you to track the growth of your following and evaluate the effectiveness of your strategy.

Even if you intend to operate as an independent content creator, treating your account as a business can still be beneficial.

To transition from a personal to a business account on Instagram, please adhere to the following instructions:

  • Launch the Instagram app and proceed to your profile.
  • Find and touch the Menu icon (three horizontal lines) in the upper right corner.
  • From the menu that appears, choose “Settings.”
  • Scroll down to locate and tap “Account type and tools.”
  • Select “Switch to professional account”.
  • At this point, you will be given the choice to switch to a business account or maintain a professional one.


6. Tailor your Instagram Profile Specifically for your Business

Customize your Instagram profile to enhance its appearance and attract potential followers. Let them know who you are and give them a reason to follow you.

Make your username recognizable and easy to search for, preferably using your business name. For instance, if your business is called The Journal Shop, use the username @thejournalshop. If your business name is already taken, consider including it as the first part of your username to increase the chances of people finding you. For example, Lorna Jane, an Australian activewear line, uses the username @lornajaneactive.


Here are Some Additional Tips for Optimizing your Instagram profile:

1. Select a profile picture that aligns with your brand’s visual identity across social media platforms. An ideal choice would be to use your company logo.

 2. Enhance your bio with engaging and practical details that reflect your brand. By providing such information, you inform people about your identity and encourage them to follow you. Mention your identity and purpose while adding a touch of your unique personality. 

Here are a few examples to inspire you:

Cheekbone Beauty: ? Indigenous Roots. ? Sustainable By Nature. ? @bcorporation Certified ?

Oreo: Playful moments from your favorite cookie.

Mrs. Brittany Hennessy: wife, boy, mom x2, Sagittarius. Professional opinion giver‚úć???. Creators, parenting, the interwebz.

Califia Farms:¬†‚Ā£Because life’s too short for one type of milk. ?

Courage Dolls: Instilling cultural pride with products & stories that finally reflect her. #blackowned

3. Enhance your Instagram bio with a link tree to provide quick access to your other platforms. The limited space for URLs on Instagram is valuable, so utilize it effectively.

Instagram offers only a few clickable link placements, so make prudent use of them (have you ever heard of the “link in bio” phrase?). We suggest employing a shortened, personalized Bitly link to increase clickability. Once you attain 10,000 followers, you can include links in your Instagram Stories.

4. To receive notifications for when people share or comment on your photos and engage with them quickly, follow these steps:

  • Go to “Settings and Privacy” on your Instagram account.
  • Next, click on “Notifications.”
  • Choose the option “From everyone” for each category to enable notifications.

Note: It is not advisable to automatically link your Instagram account to Twitter or other social media platforms. This is because each Social platform has its unique audience and requires different types of posts.



Instagram Content Creation


7. Choose an Experienced Content Creator for Your Role

When managing your Instagram account, it is ideal to have one or two individuals who are experienced with the platform and can stay updated with its new features, such as Reels and Instagram Shopping. You can also learn to become a content creator for Instagram by gaining skills in digital creation, utilizing content creation templates, and obtaining an Instagram Marketing certification. Alternatively, you have the option of hiring freelance content creators from platforms like

  • Upwork
  • Fiverr
  • People Per Hour

Depending on your role within the company, your freedom in determining what gets posted on your Instagram account may vary. As an entrepreneur or solo professional, you generally have more autonomy. However, if you work for a large organization or a PPC agency, it is common to have multiple stakeholders who want to contribute to the content. An organized social media request form or guidelines document can benefit such cases. This document should outline how to request a post on your Instagram account, specify the posting schedule, explain the value of the post, and provide reasons why the company should post it.


8. Tips for Posting on Instagram

On Instagram, the quality of your posts is paramount. Unlike Twitter, where a few nasty tweets can be overlooked, a subpar photo on Instagram is unforgivable.

Thankfully, you don’t need to enroll in a photography course to master the art of Instagram. Nor do you need to practice for weeks before you begin, either. However, it’s helpful to familiarize yourself with basic photography principles and photo editing applications. By doing so, you can enhance the overall quality of your Instagram posts.


Best Photography Practices

Regarding photography on Instagram, it’s likely that some content will be captured using your mobile device. However, it’s worth considering professional photography if your budget allows you to make your profile stand out. Otherwise, with a smartphone and a few editing apps, you can still capture incredible photos by following these best practices:

  • Choose one subject to focus on at a time.
  • Use negative space to your advantage.
  • Experiment with exciting perspectives.
  • Seek out symmetry in your compositions.
  • Capture small details to add interest.
  • Don’t be afraid to inject some humor to engage your followers.


Make Sure to Edit your Photos Before Posting

While Instagram does offer some basic editing capabilities, more than they may be required to enhance your visuals to their full potential, it is recommended to use one or two photo editing apps on your mobile phone before opening the photos on Instagram.

Some popular options for photo editing apps include:

  • Canva
  • Photoshop Express
  • VSCO Cam


Create an Instagram Theme

To establish an Instagram theme, maintain a consistent visual style across your feed. This will allow first-time visitors to grasp the essence of your brand. Take inspiration from @the.plottery, whose feed employs matching typography and purple hues.

You can use Instagram templates to enhance your images’ consistency and visual appeal.


9.Create Engaging, Shareable Captions

Crafting engaging and shareable captions is essential to enhance your posts’ impact. Captions serve as the finishing touch, adding a personal touch to your brand, attracting followers, and increasing the shareability of your content.¬†

Consider including the following elements in your winning Instagram captions:

  • Clever or witty comments
  • Call to actions
  • Relevant emojis
  • Hashtags


Clever or Witty Comments

Brands and influencers have utilized clever and witty captions and audience-appropriate jokes to create a more relatable presence on Instagram.

According to Kelly Hendrickson, former Head of Brand Social at HubSpot, she is a fan of Netflix’s account and sub-accounts precisely because of their captions. She explains, “Netflix maintains a distinct brand voice that combines casual, trendy, and humorous elements while remaining true to their overall branding.”

In the example provided, the caption is humorous, genuine, and easily relatable to the audience.


Call to Actions

To enhance the shareability of your caption and involve your followers, try using calls to action or asking questions in the captions of your photos. This can be done by prompting your followers to act, such as double-tapping if they find the post funny or sharing their story in the comments.

As an illustration, look at the excerpt below, where we requested the PPC Beast Instagram account followers to give tips on measuring social media ROI.


Relevant Emojis

Using relevant emojis can add more personality to your posts. It could make them more noticeable on an Instagram feed. Several content creators and brands integrate witty text with appropriate emojis to make their posts more appealing. For example, @ugarteaurelia uses taco emojis to accentuate the subject of her post.

In addition to the three items mentioned earlier, include hashtags.


10. Creating a Cohesive and Captivating Brand Persona on Instagram

While photos and videos are essential on Instagram, paying attention to the significance of captions, comments, and other text is crucial. Consider developing a consistent voice for your brand on Instagram, especially if you have multiple account managers or are working with a PPC agency. This will help you to humanize your brand and create a strong brand presence.

This demonstrates to potential followers that your brand is trustworthy and relatable rather than formal and intimidating. When establishing your brand voice, it’s essential to consider the platform and your target audience.

For instance, many influential accounts on Instagram adopt a casual tone and style while still maintaining professionalism and adherence to their brand values. Once you’ve defined your brand voice, ensure it remains consistent and aligns with your captions, comments, messages, and bio. Take, for example, the approach taken by Barbie in the movie:

After you’ve created and optimized your profile, assigned a dedicated manager, and prepared your creative assets, it’s time to begin sharing your content.


11. Embrace the Popular Content Formats

The growing popularity of short-form videos, primarily driven by the emergence of TikTok, has made them a highly effective content format across social media platforms. A recent study by PPC Beast Blog revealed that 85% of marketers who use short-form videos acknowledge their effectiveness, and almost all of them plan to maintain or increase their investment in this format in the coming year. 

Businesses must tap into this trend by embracing trending content formats, such as IG Reels, a new feature on Instagram that allows users to share relatable and humorous content. Using new tools like IG Reels can increase your chances of attracting more followers on Instagram.


12. Make Sure to Publish Content that your Followers Would Like to View

To attract your first 1,000 followers on Instagram, it’s essential to identify your audience. Once you set up your Instagram account, you should note which posts get the most interaction.

Is it engaging content, behind-the-scenes stories, amusing and relatable content, or anything else? Once you know the type of content that performs well, stick with it and create similar posts.

Additionally, Instagram provides various tools and features such as IG Reels, Instagram Stories, Instagram Live, Highlights, and more. Begin by trying out different content formats to determine the most effective one. Once identified, develop a strategy and specialize in that specific tool. By doing so, you can produce content that resonates with your audience and garners more followers.


13. Enable Users to Generate and Post Their Content

Brands can leverage user-generated content as a powerful tool to demonstrate appreciation for their existing customers and generate social proof. When regular people endorse a product on social media or review sites like Yelp, other consumers are likelier to trust that the endorsement is genuine and that they, too, may enjoy the product.

By reposting content from users of their target demographic, such as an athlete like Peyton Wood recommending Bevel products, brands can foster a sense of community and trust in their products. This type of endorsement appeals to the user’s followers and reinforces the brand’s message to its target audience. Promoting user-generated content aligning with a brand’s message, with the help of a PPC agency, can effectively increase brand awareness and ultimately win over new customers.


14. Use Instagram Carousels to Share Educational Content

Use Instagram carousels to educate your audience on an idea or topic effectively. This format has gained popularity for its ability to deliver educational content.

First, determine the subject you want to educate your audience about. Then, create a captivating Instagram carousel post with an engaging title that attracts users to click.

Once you’ve created the post, could you share it on your Stories? With luck, other users will find your content compelling enough to share on their Stories, too.



Tips on How to Engage Your Instagram Followers

To effectively engage your followers on Instagram, you must have sufficient high-quality posts on your profile. A good rule of thumb for a PPC agency is to have around 15 posts before engaging with others. This ensures that when someone visits or goes to your profile, they will see a visually appealing collection of photos and know that you consistently post excellent content.

To plan out your posts, it is recommended to download a social media content calendar template if you haven’t already. By creating a backlog of content ready to post days or weeks in advance, you can ensure that you always have content to share on holidays, during vacations, or even during creative blocks. This will help you to achieve a steady flow of engaging content for your followers. Additionally, agencies like PPC Beast can assist you with content creation and scheduling to further streamline your social media strategy.


15. Boost Engagement on Instagram by Following, Liking, and Commenting on User Posts

This helps you become a part of the Instagram community and boosts the visibility of your account.

By following users who post content that interests you, you increase the chances of them visiting your profile when they receive a notification about your follow. However, having high-quality content on your account is essential before connecting with others.

Additionally, when you follow someone, their recent posts appear on your feed, making it easy to like and comment on their content. As you gather more followers, respond to their comments, pin them, and share their posts as user-generated content to celebrate and appreciate your followers.


16. Enable Collaboration with Team Members to Curate Your Content

To ensure a diverse range of content on your Instagram account, hiring a PPC agency to manage it alongside your in-house team is ideal. However, it’s impractical for one person to be everywhere and capture every noteworthy event. For instance, what about the fun sushi night held by your engineers or the event your head of sales spoke at recently?

To address this challenge, it’s essential to establish a system that allows your team members to contribute and curate photos and content.

One practical approach is to set up a dedicated email address where employees can send their photos, short videos, memes, hyperlapses, and other content. Please encourage them to use descriptive subject lines to help you sort through the submissions quickly. While it might not be the most seamless method, it’s the simplest for your team members to follow, and the easier it is for them to contribute content, the more content you’ll have.

Another option, mainly if your team uses a shared Box or Dropbox account, is to create a shared folder where team members can conveniently upload their photos and videos. This allows for automatic syncing and easy access to the content.


17. Running Instagram Contests to Boost Engagement

One effective method to increase photo engagement while broadening your reach is to hold an Instagram contest or giveaway. To enter the contest, you might request that users follow your account, like, and comment on the post. By doing so, they will be qualified to win something for free.

Who doesn’t enjoy receiving free stuff, right?

You may also incorporate a user-generated content (UGC) aspect to the contest. For instance, you could encourage people to submit their photos and include a particular hashtag.


18. Discover the Interactive Features of Instagram Stories

Traditionally, Instagram has offered a platform for brands to showcase carefully selected and visually pleasing photos representing their businesses.

However, with the introduction of temporary Instagram Stories, brands can now share spontaneous and unpolished behind-the-scenes content for 24 hours. These stories provide a more personal touch to your brand on the platform. In addition to sharing videos and images through Instagram Stories, users can utilize features such as polls, event reminders, and the “Ask a Question” tool to increase engagement and gain insights about their audience.

Moreover, once a user is verified or has over 10,000 followers, they can include a webpage link within their story.

Stories on Instagram have a lifespan of 24 hours unless you choose to highlight them as a “Story Highlight.”

When highlighted, these stories will be displayed at the top of your profile, positioned between the photo feed and your bio. To gain inspiration and see what other brands are sharing, we recommend following some of the following brands:

Dana Shultz (@minimalistbaker):¬†Dana shares easy vegan and gluten-free recipes on her blog. Her Instagram Stories showcase how-to videos of her preparing breakfast and testing out new recipes in her kitchen. These behind-the-scenes glimpses provide a human context to her blog’s brand, and her followers appreciate the informative how-to videos.

Casper: Casper adopts a quirky approach to Instagram content to promote their mattresses subtly. They focus on staying in being better than going out, highlighting the comfort of their Casper mattresses. They have even created a gallery for followers to use as backdrops in their Snapchat and Instagram stories, giving the illusion of being at a party while lounging in bed.

To effectively use Instagram Stories for your brand, consider the following tips:

Be Authentic: Whether your content is funny, sad, or unique, strive to be genuine. Your photo gallery can showcase perfect and polished content, but Instagram Stories provide an opportunity for raw, unscripted, and unretouched content. Use this platform to reveal a different side of your brand that followers may not see elsewhere. For example, you can share the behind-the-scenes footage of a dog-friendly office or your team taking on the latest challenge. Showcasing the human side of your brand will resonate with your audience.

Go Behind the Scenes: Ephemeral video sharing is particularly suited for showcasing what happens behind the scenes. Take your followers along the journey of planning an event or launching a new product, making it an enjoyable experience. Your followers want to feel included and informed. Additionally, consider leveraging Instagram Stories to create a brand loyalty program that exclusively rewards those who engage with your content.


19. Utilize the Instagram Live Function

Live videos have become increasingly popular on various social media platforms, including Instagram. Instagram’s Live feature is distinctive because the video disappears once the user stops filming. This creates an authentic and unfiltered experience, allowing brands to showcase candid moments and incorporate a human touch into their polished and curated profiles.

Additionally, Instagram has continued to add new engagement features to enhance the experience of going Live. This feature includes a pinned comment option, a Q&A box, the ability to have up to four accounts simultaneously broadcasting live, and various filters to enhance the live video experience.

As live video continues to gain popularity on Digital platforms, it presents an opportunity to showcase exciting moments to your followers. Whether it’s a special event, team celebration, or exclusive behind-the-scenes content, your dedicated audience wants to participate.

You can collaborate with influencers or brands to co-host the live event to make your videos more engaging. By featuring individuals or brands that resonate with your audience, you can generate excitement and promote the event on your profile.

This collaborative approach allows you to tap into a wider audience and interact and connect with your followers. Engage with them by answering their questions and having conversations during the live broadcast.


20. Diversifying your Audience is Critical to Appealing to Various Users

 As your follower count grows, it can be challenging to determine what content will connect with them. To address this, divide your audience into sub-groups and tailor your content to different demographics.

For example, if you have 200K followers, they are likely from various regions and have different interests, hobbies, and careers. Instead of posting content that tries to please everyone, conduct analytics research to understand your audience better and categorize them into smaller sub-groups.

Starbucks provides a great example of this strategy. With millions of followers, the global coffee brand cannot satisfy everyone with a single type of content, nor do they attempt to do so. Instead, Starbucks regularly shares exclusive content tailored to specific groups.

For instance, they might post content showcasing the typical workday at a Starbucks location. This content may not resonate with followers who do not work from home, which is perfectly alright.

Remember, you do not always have to please everyone with your content. By demonstrating your brand’s ability to connect and engage with specific sub-groups, you can effectively showcase your values and appeal to those who align with your brand’s ethos.

In the case of Starbucks, highlighting work-friendly environments through content about coffee shop workdays allows them to demonstrate their values rather than seeking to appeal to everyone. Ultimately, this approach reinforces the point of connecting with your target audience rather than trying to please everyone.


21. Avoid Purchasing Fake Instagram Followers (NEVER EVER EVER EVER!)

Authenticity and honesty are crucial in growing your Instagram audience. However, some people take shortcuts by purchasing followers to increase their follower count rapidly.

Before buying followers, it is essential to consider the ethical implications. Buying followers goes against Instagram’s community guidelines and is considered unethical. Additionally, this practice can harm your brand’s reputation by undermining trust.

There are also practical consequences to buying followers.

Fake followers do not engage with your content. They will not like, comment, share, or repost your posts. This lack of engagement sends a negative signal to the platform, indicating that your content is not exciting or beneficial to your audience.

Furthermore, fake followers can negatively impact your metrics, such as:

  • Organic Reach
  • ¬†Likes
  • Comments

To accurately measure the impacts of your social campaigns and strategies, avoiding having an artificially inflated follower count is essential. Instead, prioritize the growth of enthusiastic organic followers about your brand and content. This approach will allow more reliable and meaningful measurements of your social media efforts.


22. Relevant Tag Users 

One effective strategy for increasing your Instagram followers is to tag users who are relevant to your posts. By doing this, your posts will appear in their tagged posts section, allowing anyone who views it to discover your page and, ideally, follow you. Additionally, tagging collaborators, creators, or vendors your business works with is a great way to highlight your partnerships. However, it is essential only to tag individuals who appear in the photo or are relevant to the content. For instance, influencers often tag the clothing or makeup brands they are wearing in their photos.


23. Share Content that is Designed to be Reshared

Creating posts with a purpose is essential to increase the chances of your content being reshared. Consider what content would resonate with your audience and encourage them to share it. This could include quotes, memes, infographics, statistics, and more.

By reverse-engineering your Instagram posts, you can tailor your content to what your audience will likely reshare. This helps gain new followers, as when others reshare your content on their Instagram Stories and tag you, their audience will discover and potentially follow you.


24. Consider Hosting an Instagram Account Takeover

Consider organizing an Instagram account takeover as part of your collaboration with influencers and brands. In this approach, you can invite an influencer to take control of your Stories for a day and encourage them to promote this on their own Stories.

This way, their followers will follow your Stories and your account. Moreover, you can also propose taking over an influencer’s or brand’s Stories, engaging with their audience, and promoting your account.


25. Make it on the Instagram Explore Page

It is a challenge to get on the Instagram Explore page. However, if you create posts to appear on this page, you can create trendy and easily shareable content. Consider popular trends and create videos that your audience will find engaging. Additionally, use hashtags and tag other users and brands in your posts.

Instagram’s Explore page algorithm seems to prioritize content with a higher engagement, especially within the first few hours of posting. On Instagram, having high-quality content matters more than having a large quantity. One of the most effective ways to achieve this is by getting engagement from influential users.



Boosting Visibility for Your Instagram Profile


26. Enhance the Visibility of Your Posts With Relevant Hashtags

Using hashtags on Instagram is a great way to link conversations among users who might not be connected otherwise, resulting in a collective feed. If you add appropriate hashtags to your posts, it can boost the reach of your content to a broader range of people and improve the chances of drawing the attention of prospective customers.

It’s essential to be strategic and not overdo hashtags to make the most of them. Limiting the number of hashtags in each caption to around three is recommended. It’s also advisable to avoid using hashtags like #like4like or #like4likes, as these tactics tend to attract low-quality followers.

To identify the hashtags your target audience is likely to use, conduct some research on relevant hashtags within your niche or industry. The Instagram app provides a simple way to perform this research through the Explore tab, represented by the magnifying glass icon.

When you search for a particular hashtag, the app displays a list of related hashtags at the top of your screen. For example, if you search for #digitalmarketingstrategy on Instagram, you will see related hashtags such as #digitalmarketingexpert and #digitalmarketing. To establish a personal connection with your followers, you might want to consider participating in popular hashtag trends like #tbt (“Throwback Thursday”), #MotivationMonday, #TransformationTuesday, or other trending hashtags.

Once you have built a following, you can get creative and create your hashtags, such as your company name or a slogan that aligns with your content. This approach is an excellent way to promote your brand on the platform and establish a more cohesive presence.


27. Consider Trying out Instagram Promotions and Ads 

To boost the promotion of your Instagram account, it is crucial to take advantage of Instagram promotions and ads offered by a pay-per-click. This will significantly increase your reach by connecting with a larger audience. Although some may think that ads are only effective for selling specific products, I have personally started following numerous business accounts due to an intriguing sponsored post I came across.


28. Improve Online Presence with Profile Links on the Website and Social Media

To increase your Instagram following and enhance your online marketing efforts, sharing your profile link on all your digital platforms is essential. This includes your website, social media, newsletter, YouTube channel, and working with a PPC agency like PPC Beast. You can embed your Instagram posts on your blog, share social links on your email newsletters, and post on your other social media platforms. Requesting your existing followers on other platforms to follow you on Instagram is also an effective online marketing strategy.

Place an Instagram badge on your website’s footer and “About Us” page. If you have a physical store, include a call-to-action on print materials, encouraging people to follow your Instagram account. You can even put the link on your business cards or offer a discount code.

Promote your Instagram account on all your digital platforms and let your followers know you’re on Instagram. For instance, wine company The McBride Sisters used a simple call-to-action in their email, requesting their subscribers to follow them on Instagram, which reads “Join the community.”


29. Partner with Influencers and Like-Minded Brands for Cross-Promotion

Consider cross-promoting with influencers and brands that have similar audiences to your own. Developing a strong connection with them can result in partnerships that improve discoverability, reach, and social proof.

For example, @lavishlyjackie, an influencer, recently posted a sponsored video featuring Olive Ateliers, a vintage shopping brand. Olive Ateliers then utilized the video in their marketing materials through Google Ads Manager. This partnership allowed both accounts to expand their reach and attract new followers. Remember to create authentic content that aligns with both brands and their collective audience.


30. How to Apply for a Verification Badge on Instagram

When an account on Instagram is verified, it receives a verification badge in the form of a blue dot next to the username. This badge confirms to other users that the account is legitimately associated with the claimed business, individual, or brand. An example of an account with a verification badge is the author @angiethomas.

While Instagram has specific eligibility requirements for obtaining a verification badge, the platform does allow users to apply for one. If you want to get verified on Instagram, you can find more detailed information and guidance on the application process by visiting Instagram’s Help Center.


31. Generate Custom Filters and Badges for Your Use

Consider creating filters and badges to expand your reach to new audiences and promote your brand. One effective strategy is to utilize them on captivating posts that followers will share on their Instagram Stories. By doing so, you’ll engage their audiences and encourage your users to promote your page on your behalf. Learn how to design your filter and enhance your Instagram Stories today.



The Significance of Quality over Quantity Remains Crucial

Instead of fixating on the number of followers you have, it is paramount to prioritize the quality of the content you generate. Your audience will naturally expand by dedicating time and effort to creating engaging, informative, or inspirational content without relying on shortcuts for increasing followers.

Regarding Instagram, it’s important to adopt a long-term approach and concentrate on what you can control: the caliber of your content, the messages you convey, and the development of your brand. With the help of a reputable agency such as PPC Beast, you can further enhance your content creation and brand development strategies for even greater success.



Consider Visiting PPC Beast for a Nearby PPC Agency

Are you looking to start with Pay-Per-Click (PPC) advertising but need help figuring out where to begin? Look no further than PPC Beast, the leading online marketing and digital PPC agency. Our highly skilled Google Ads specialists have an unwavering commitment to assist you in attaining your objectives and expanding your business through impactful online marketing strategies.

Our agency focuses explicitly on PPC advertising, and we pride ourselves on staying up-to-date with the latest trends and tools in this rapidly evolving field. We utilize tools like Google Ads Manager to help our clients maximize their ROI and achieve the best possible outcomes.

If you’re ready to transform your entrepreneurial dreams into a thriving reality, schedule a call with PPC Beast today. Whether you’re just getting started with PPC advertising or looking to take your current campaigns to the next level, our team is here to help you every step of the way. Let’s work together to achieve your objectives and help your business succeed.

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