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7 Effective and Affordable Strategies to Build a High-Quality Email List for Free

Congratulations on taking the first step into the world of email marketing! As a marketer or business owner, you must comprehensively understand all the channels available to grow your business effectively. At PPC Beast, email marketing is one of the most effective ways to reach your target audience. While there are several methods to reach your target audience, email marketing is the only one that enables you to send direct, personalized messages at no additional cost to a high-intent list of prospects or customers. So, let’s start growing your business with the power of email marketing!

The power of email marketing lies in the fact that it allows you to communicate directly with your subscribers and take advantage of the high conversion rates. Did you know that the average email marketing conversion rate is around 15% compared to the average conversion rate of paid search, which is around 7%? Yes, you read that right. Email marketing has nearly twice the potential for conversion when executed correctly.

A 15% conversion rate is an impressive feat in any marketing campaign. But imagine if that conversion rate were to be expanded upon and applied to hundreds or even thousands of email subscribers- the revenue generated would be substantial. While it’s easy to achieve conversions when customers are already subscribed to your email list, the challenge lies in accumulating a sizable list that would significantly impact your business.

If you’re wondering how to grow your email list, you’re not alone- it’s a common concern for small business owners. But the good news is that there are proven methods for building a high-converting email list. In this post, we’ll discuss seven strategies so you can double, triple, or even 10x your email subscriber list.

Following these tips increases your email list and your business’s bottom line. So, let’s dive in and explore these effective strategies for building a high-converting email list.

 

 

To Build an Effective Email Marketing List

Before you build or grow your email list for digital marketing purposes, it’s crucial to understand what constitutes a good one. Collecting as many email addresses as possible may seem appealing. Still, without the correct information accompanying those email addresses, you may miss out on valuable future opportunities for effective email marketing.

To ensure you have a strong foundation for your email list, consider the following attributes of an effective email list:

 

Easy to Segment

Segmenting your email list is crucial for success in your email marketing efforts, primarily when working with a PPC agency. By categorizing your subscribers into distinct groups according to variables like demographics, interests, and previous buying habits, you can deliver personalized and relevant content to each segment. This tailored approach significantly improves the likelihood of engagement and conversion for specific groups of subscribers.

 

Easy to Personalize

Personalizing emails can help increase engagement and relevance for your subscribers. One straightforward approach for personalization is including the recipient’s name in either the subject line or body copy, which requires collecting customer contact information. However, personalization can be taken to the next level by collecting additional data about subscribers, such as their interests and preferences. This data can help you further tailor your email campaigns to each subscriber’s specific wants and needs.

 

Ensuring Engaged Subscribers

It’s essential to have an engaged email list to maintain deliverability rates and maximize the impact of your campaigns. If many subscribers aren’t opening your emails or marking them as spam, your overall deliverability rates can be negatively affected. To address this issue, it may be necessary to declutter your email list by removing inactive or disengaged subscribers. Doing so creates space for more engaged subscribers who are more likely to open, read, and respond to your emails.¬†

 

Subscribers Have Chosen to Participate

It’s essential to ensure that the subscribers on your email list have explicitly permitted you to contact them. Opting in is a crucial aspect of successfully building an email list and maintaining the trust of your subscribers. Opting in is typically done through a checkbox that appears when a user enters their email address in a form or during a sign-up process. To ensure the legitimacy and security of the opt-in process, it is essential to keep in mind the following additional steps. A double opt-in process, for example, requires the subscriber to confirm their email address through a confirmation email before they can receive any future correspondence.

PPC Beast, a pay-per-click agency, can provide valuable insights regarding the type of data that should be collected for effective email list building. Focusing on the opt-in process, it’s essential to consider what information you want from subscribers before building your email list. With the help of a PPC Agency, you can collect additional data, such as demographic information and specific interests, which can be used to tailor your email campaigns and improve the overall effectiveness of your marketing efforts. By working with PPC Beast, you can create a more engaged and responsive audience, generating better results for your email marketing campaigns. Remember, putting extra thought into your email list building and the opt-in process will pay off in the long run!

 

 

How to Build an Email List for Free (or Minimal Cost)

Are you looking for effective ways to build your email list without breaking the bank? Look no further! Here are seven free or low-cost strategies that are highly effective and won’t burn a hole in your pocket.

 

1. Create a Newsletter

A newsletter is a powerful tool to build your email list for your business. It gives subscribers a reason to provide their information, is also easy to produce, and is free! Your newsletter can include a wide range of content, such as:

  • Helpful content:¬†Share valuable tips, insights, and resources that you produce on your website or blog.
  • Testimonials or reviews:¬†Include testimonials or reviews from satisfied customers to build trust and credibility.
  • FAQs:¬†Address frequently asked questions to provide value and answer common concerns.
  • Upcoming events:¬†Inform subscribers about events your business is hosting, whether a webinar, workshop, or conference.
  • Specials, promotions, or deals:¬†Offer exclusive discounts or deals to incentivize subscribers to join your list.
  • New product announcements:¬†Share exciting updates about new products or services to keep subscribers informed.
  • Referral or loyalty program:¬†Provide information about any referral or loyalty programs you offer to encourage subscribers to spread the word.
  • And much more!¬†Feel free to get creative and include any other relevant content that would engage your target audience.

By curating exciting and valuable content in your newsletter, you can attract and retain subscribers who will eagerly anticipate your future emails.

So, why wait? Start building your email list today by creating a compelling newsletter that keeps your subscribers engaged and eager for more!

A newsletter offers excellent flexibility regarding reaching your audience and ensuring your email subscribers are consistently involved. There are several ways to promote newsletter sign-ups, such as adding a form on your website, incorporating an opt-in button when someone submits one of your other forms (like a content download, online order, or contact request), or implementing some of the suggestions below, with the expertise of a Google Ads specialist and a reputable PPC agency. These methods provide ample opportunities to connect with your audience and maintain their interest in your content.

 

2. Provide New Subscribers with a Special Discount

Nothing particularly groundbreaking here, but this is perhaps the most time-honored method for gaining new subscribers. While you might not consider it an entirely “free” approach to building an email list, it won’t add to your expenses. You can quickly generate a stream of new emails by offering new subscribers a discount of 10%, 15%, or even 20% in exchange for joining your mailing list.

This strategy is common in e-commerce but can be equally effective for B2B businesses. Offering discounts, depending on the price range of your product or service, is an effective and low-risk strategy to entice potential customers into your sales funnel. This approach helps attract and lets them become acquainted with your brand and its offerings, building familiarity and confidence before purchasing.

Ensure you support your welcome pop-up with a high-quality welcome email, a personalized nurturing campaign, a newsletter, or a consistent flow of engaging content. This will demonstrate to your new subscribers that your brand deserves their trust and, ultimately, a purchase.

 

3. Importance of Gating Your Best Content

Regarding content creation, we all strive to offer our best material publicly, which is important for generating top-of-funnel engagement. However, relying solely on organic engagement can often hinder mid-funnel growth, making it less likely for people to subscribe or participate beyond their initial interest.

A possible solution is to gate (or make exclusive) your best content by putting a form in front of it. This way, the person interested in viewing your content must provide some information, such as their email address. By doing so, you get access to their contact information for future lead nurturing and ensure they are genuinely interested in your content, as they’ve taken the extra step to provide their details.

For example, instead of just adding your latest case study onto your website for visitors to view freely, consider placing it behind a form that requires filling out before viewing. Companies like Salesforce do this regularly, offering their prospects valuable content that can be accessed only after submitting their email and additional information.

Another approach could be to offer subscribers exclusive content. For instance, if you have an in-depth how-to video on your YouTube channel, you could provide access to it only to email subscribers. Additionally, you could promote it on some of your less time-consuming videos, enticing viewers to subscribe to your email list to obtain exclusive video content.

One effective way to implement this strategy is using a PPC agency, such as Google Ads Manager. With tools like Google Ads Manager, you can run promotional campaigns and target your audience based on their interests and demographics. Using our tool, you can effectively boost your subscriber count and expand your audience reach. Use the opportunity to grow your online presence and engage with more people.

 

4. How to Run a Successful Contest or Giveaway

Implementing a contest or giveaway can be an incredibly effective strategy to expand your email list. Offering value to potential customers can incentivize them to join your email list. Here’s a step-by-step guide on how to run a contest or giveaway that will generate new emails efficiently:

1. Define the Rules and Prize Package:

  • Clearly outline the rules and requirements for participants to enter the contest or giveaway.
  • Determine what prize package you will offer. Consider selecting a gift package that includes some of your premium products or a free audit or consultation that can lead to a future service offering.

2. Promote Across Various Channels:

  • Utilize your social media channels, website, and other marketing media to promote the contest or giveaway.
  • Engage with your current audience, motivate them to participate actively, and spread the opportunity to their friends and connections.

3. Invest in Paid Advertising:

  • Allocate some of your budget towards a paid Facebook and Instagram campaign using lead ads.
  • Use interest targeting and lookalike audiences to reach a broad audience with low cost-per-lead efficiency.

4. Create Compelling Copy and Imagery:

  • Craft persuasive and engaging copy to highlight the value of your prize package.
  • Use eye-catching imagery that aligns with your brand and captivates potential participants.

5. Consider Partnering with Influencers or Like-Minded Brands:

  • Maximize exposure and increase engagement by collaborating with influencers or other brands in your industry.
  • By collaborating with established individuals or reputable businesses, you can harness the power of your audience to expand your customer base and reach out to new potential customers.

By following these tactics, you can efficiently run a contest or giveaway that generates new email leads. Remember, there’s no wrong way to run a contest, so feel free to adapt these strategies to fit your specific needs and goals.¬†

 

5. Leverage Exit Intent Pop-Ups

Pop-ups can be valuable for growing your email list if used non-intrusively. The content or call-to-action (CTA) offered through pop-ups must be relevant and valuable to the user. However, timing is crucial when it comes to pop-ups. You want to ensure the user experience is sufficient for the user to take meaningful actions.

That’s where exit intent pop-ups in online marketing come in. These pop-ups, also known as exit overlays or exit intent popovers, are triggered only when a user is about to leave the page. On mobile devices, this can be when the user clicks out of the browser or scroll back to the top of the page, indicating they are about to close the tab. These pop-ups are triggered on the desktop when the user’s cursor leaves the browser window1.

Exit intent pop-ups effectively capture users’ attention about leaving a website, providing a last-minute opportunity for engagement and conversion1. Businesses can incentivize users to stay or take a specific action before leaving the page by using enticing offers, such as discounts, promotions, or newsletter sign-ups. This can be especially useful in pay-per-click (PPC) campaigns, where businesses pay for each click on their advertisements, as exit intent pop-ups allow them to turn potential lost traffic into conversions.

I have used exit intent pop-ups on various websites and found them highly effective. They are low-risk and low-friction, mainly when you target new users and non-subscribers. Repeat users and existing subscribers are more likely to leave your site temporarily, so it’s best to focus on capturing new leads with these pop-ups.

Using exit intent pop-ups, you can engage users about leaving your site and potentially convert them into subscribers or customers. It’s an intelligent strategy to leverage the timing of these pop-ups to maximize their effectiveness without disrupting the user experience.

 

6. Building Great Landing Pages

If you want to increase the chances of users taking the desired action, such as joining your mailing list, you must guide them through the process. More than driving traffic to your homepage or product page and hoping for contact information is required. With the help of PPC Beast, you must continuously create and split-test relevant, engaging landing pages to optimize conversion rates.

What does it mean for a landing page to be sticky? Filling out your form should be the most enticing and logical option for users without blocking other possible actions. Start by directing users to more specific landing pages, then make it easier to leave after taking the desired action.

I particularly like the simplicity of this example landing page. It consists of the following components:

  • A headline
  • A subheadline
  • A form with a call-to-action button
  • Two links for other prospect types (renters and riders)

You only have two options on this page if you’re a driver and not a renter or rider. Either you can leave the page, or you can fill out the form. Uber has gone further by removing the top-level site navigation from this page, another technique I often use to maximize conversion rates.

 

7. Testing and Optimizing Your Landing Pages

Several valuable tools are available for testing and optimizing your landing pages. Two popular options are Unbounce and CrazyEgg, which offer the ability to create, host, and split-test standalone landing pages while providing a measurement of the results. While HubSpot offers excellent design functionality, its testing features may be limited based on my experience, especially for PPC agency purposes.

If you’re looking to invest more in split testing, VWO is a robust option that also provides the benefit of personalization. This allows you to dynamically cater the landing page experience to users based on your information about them. Whichever landing page testing tool you choose, make sure to test the following elements:

Headline:¬†Arguably the most important copy on the page, the headline grabs users’ attention and encourages them to stay on the page and take action.

Call-to-action (CTA): The critical text compels users to act. Experiment with different colors, sizes, text, and placement of your CTA buttons to identify the most effective combinations.

Form fields: Fewer form fields generally lead to less friction and higher conversion rates. Keep your forms lean and ensure that users know what information you expect from them and why you need it.

Visuals: Optimize your visuals by fully compressing them or using the WebP format for faster loading times. Consider using videos to illustrate essential concepts. Test multiple variations to see what resonates best with your audience.

Social proof: Utilize well-placed badges, awards, reviews, or testimonials from platforms like G2 to show potential customers that they are not alone in filling out your form. Demonstrating that many others have already taken the desired action can boost their confidence.

 

 

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