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Conquering New Territories: 7 Valuable Tips for Planning PPC Campaigns In Untapped Markets

For successfully expanding your business into a new geographic location, it is essential to have a carefully planned marketing strategy in place. Whether opening retail locations in a new state or selling your software in a new country, a powerful marketing plan backed by a visionary PPC agency can be a game changer.

One effective approach to generating sales from potential customers in a new market is using paid media. In this write-up, we will provide some practical tips for customizing your PPC (Pay-Per-Click) campaigns specifically for your brand’s new region, with the expert assistance of PPC Beast.

With the help of PPC Beast, you can tailor your PPC efforts and create highly-targeted campaigns that directly cater to the unique needs and desires of customers in your new location. This, in turn, can help you improve engagement with your target audience and drive more sales for your business. As a strategic PPC agency, PPC Beast understands the nuances of different markets and is equipped to guide your brand toward success in the new region.

 

 

1. Estimate Search Volume

One of the first steps in creating your pay-per-click strategy is to estimate the search volume in your target market. This can help you in several ways:

  • Determine Realistic Budgets: By understanding the projected search volume, you can allocate your budget effectively and set realistic expectations.
  • Keyword Selection: If you have strict budget limitations, knowing the search volume can help you decide how wide of a set of keywords you can include in your initial campaigns.
  • Leveraging Keyword Planner Tools: Both Google and Microsoft offer free Keyword Planner tools that can help estimate the volume of searches for each platform. However, it is important to note that these estimations are based on historical searches and might need to be more accurate for niche queries.

Once you have launched your campaigns, you can utilize the actual data to further refine and optimize your PPC strategy.

 

 

2. Incorporating Regional Keywords

If you have a business with a local presence, it is essential to consider regional terms when selecting keywords for digital marketing. These regional keywords can significantly enhance the effectiveness of your PPC campaigns. Here are some examples of regional terms to incorporate into your keyword strategy:

  • City or Town Names
  • County Names
  • State or Province Names
  • Popular References for a Specific Area (such as “Capital Region”)

Additionally, it is crucial to ensure that your phrase and broad match keywords can capture queries that include local modifiers. For example, if you have a keyword like “furnace repair,” it should also show up for queries like “Charlotte furnace repair.”

Keep a close eye on the search terms and analyze them for local queries. If you notice significant search volume or conversions from specific local queries, consider adding them as keywords to optimize your campaigns. By adopting this approach, with the help of a Google Ads specialist, you can prioritize the keywords most relevant to your target audience in each region.

 

 

3. Customizing Ad Assets

While you can draw insights from existing markets regarding the best-performing ad copy assets, it is crucial to tailor your ad copy for each region.

Consider the following strategies for customizing your ad assets:

  • Utilize Location Insertion: If applicable, use location insertion to show city names in your ads dynamically. This personalized touch can create a stronger connection with the audience in that region.
  • Enhance Landing Pages: On your landing pages, incorporate location callouts and feature pictures of landmarks from the targeted region. This showcases that you have taken the time to connect with their area, establishing trust and familiarity.
  • Offer Geographically Relevant Incentives: Evaluate offers that appeal to the new area. For example, if you have recently opened brick-and-mortar locations in that region, consider offering a gift to the first 1,000 customers who visit. You can mention this in your ads to promote the limited-time offer, creating a sense of urgency.

To increase the success of your PPC campaigns and encourage more interaction and conversions, it is essential to tailor your ad content to match the preferences and needs of your target audience in specific regions. By doing this, you can show a more personalized and targeted approach, connecting with potential customers on a deeper level. This strategy can significantly improve the effectiveness of your campaigns and help you achieve better results.

 

 

4. Monitor Conversion Tracking and Tagging

When launching a new marketing campaign, paying close attention to conversion tracking and tagging is crucial. This area is often overlooked but can significantly impact your campaign’s success and reporting accuracy.

It is essential to start collecting accurate conversion data immediately to ensure accurate performance measurement and provide ad platforms with sufficient time to optimize.

If you direct traffic to new landing pages through fresh ad campaigns, ensure you have set up proper tracking mechanisms to monitor the results effectively. Depending on your current setup, you may need to configure new conversion tracking or transfer existing pixels to these new landing pages. It might be helpful to consult with a PPC (pay-per-click) agency for assistance with tracking and optimizing your ad campaigns.

Additionally, if you track lead performance on the backend, ensuring the URLs are correctly tagged is vital. This includes using unique UTM (Urchin Tracking Module) parameters specific to these campaigns. You may also need to incorporate custom parameters to synchronize with your CRM or automation platform.

If you offer a coupon code specifically for the new market, it may be necessary to use a separate parameter to track its usage effectively.

 

 

5. Identify Local Competitors

To effectively target potential customers who are specifically searching for businesses similar to yours, it’s important to engage in competitor bidding. These individuals are already interested in products or services within your industry, making them valuable prospects.

Start by researching to identify local competitors with a strong market presence. Incorporate their names into your keywords to increase visibility among relevant search queries.

Remember that competitor keywords can often be more expensive, so consider separating them into their dedicated campaign for testing purposes.

As an additional strategy, analyze the key selling points of your competitors and read their reviews. Doing this lets you pinpoint weaknesses you can exploit to your benefit. For instance, if a rival company frequently receives negative feedback regarding their customer service, you can highlight your impeccable service in

Pay attention to the information you can learn from your primary search campaigns.

  • Take note of the search terms that lead to conversions.
    Find new competitors to bid on by analyzing the search terms that drive conversions.
  • Monitor which competitor names appear most frequently in your search terms.
  • Identify which competitor names are more likely to result in conversions.
  • Use this information to improve your bidding strategy and make your PPC campaign more effective.

Using the PPC Beast, you can gain valuable insights and make informed decisions to improve your bidding strategy and get better results for your campaign.

 

 

6. Leverage Multiple Channels to Support Search

While this guide primarily focuses on tactics for paid search, it’s important to recognize that no marketing channel exists in isolation. To maximize your marketing efforts, it’s beneficial to complement your search strategy with support from other channels.

Especially when entering a new market, utilizing other channels for branding and visibility can establish familiarity and credibility for your business. By utilizing this strategy, you can establish familiarity and credibility with potential customers even before they actively search for your brand by name.

Consider implementing strategies that leverage other channels to support your overall marketing goals in parallel with your search campaigns. You can create targeted audiences based on website visitors and engagement with videos and social media posts.

Once you’ve built these audiences, you can retarget them with messaging focused on specific offers or incentives and layer these audiences into your search campaigns for enhanced targeting.

There are several options for leveraging alternate channels to amplify your marketing efforts:

  • Run a YouTube campaign that generates anticipation and excitement for the launch of your product or service in the new market.
  • Use social media campaigns on platforms such as TikTok, Facebook, Instagram, Snapchat, or other relevant networks. Utilize an existing customer list or target lookalike audiences to reach individuals who share characteristics with your existing buyers.
  • Consider a Google Discovery campaign incorporating in-market audiences for products or services within your industry. Moreover, You can create specific target groups by using highly effective search terms and competitor website URLs that increase conversions to enhance your targeting even further.

 

 

7. Manage Expectations Realistically

When expanding into a new market, setting realistic expectations for your CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend) is crucial. This will help you have productive discussions with your business stakeholders and align your goals accordingly.

Especially when entering markets where your brand has yet to become familiar to people, it’s important to understand that driving conversions efficiently may be more challenging than in markets where you have an established presence. Therefore, you should anticipate higher CPAs and lower ROAS in the initial stages of entering a new market.

Keep your team informed about these expectations so that they are prepared. It’s natural for campaigns to go through a learning phase to optimize bidding efficiency as people become acquainted with your products or services. This learning phase can affect the performance metrics.

Embrace flexibility and adaptability as you monitor trends in the new market. Be prepared for unexpected situations and outcomes. For instance, users may have a higher conversion rate than anticipated, allowing you to scale your budget more quickly. On the other hand, you may discover that responses are lower than expected, requiring you to experiment with different tactics to find the right combination of messaging and channels that resonate with your target audience.

 

 

Start Your Planning Process

With these helpful suggestions now available to you, focus on commencing your new market entry campaigns by strategizing. You should carefully decide on the various channels you’ll use. This may involve identifying the right keywords to focus on and using Google Ads Manager. Budgeting is also necessary, so consider deploying the right amount of funds for your campaigns. It is critical to work closely with your technical team as they’ll ensure conversion tracking is established correctly and links are adequately tagged.

If you’re looking for an effective tool to optimize your PPC campaigns, consider using PPC Beast.

PPC Beast provides advanced features such as keyword research, campaign optimization, and performance tracking. It can help you save time and maximize the success of your campaigns.

As you proceed, it is vital to set reasonable expectations concerning the performance of your campaigns. Remember that launching in a new market may require fine-tuning and adjustments. Closely monitor your campaigns as they take off, keeping a watchful eye on their progress and performance. This way, you can make informed decisions based on how they are faring.

 

Your Go-To PPC Agency Nearby – Look for PPC Beast

We cordially invite you to arrange a call with PPC Beast, a trailblazing agency in the realms of online marketing and digital advertising through PPC (Pay-Per-Click). Today is the perfect opportunity to embark on a journey with us, where you can unravel the ways in which we can provide comprehensive support in initiating your venture into the realm of pay-per-click advertising.

Our commitment as a devoted PPC agency is to stand alongside you as you take your first steps into the dynamic world of online advertising. With a team composed of seasoned Google Ads specialists, we pledge our dedication to aiding you in not only defining your objectives but also realizing them. Through ingenious online marketing strategies, meticulously designed to align with your business goals, we aspire to catalyze the expansion of your enterprise.

Our toolkit includes cutting-edge resources such as Google Ads Manager, which we harness proficiently to fine-tune our strategies for optimum outcomes. By synergizing our expertise and these advanced tools, we aim to sculpt campaigns that resonate with your target audience and generate palpable results.

Beyond just a business partnership, we envision a collaboration that is fueled by the transformation of your entrepreneurial aspirations into a vivid and thriving reality. Together, let’s navigate the intricate landscape of online marketing, surmount challenges, and usher in a new era of success for your enterprise. The canvas is expansive, the potential immense – seize the moment, and let’s chart your course toward triumphant online prominence.

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