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10 Proven Strategies That Actually Work: Generating Leads with Google Ads

Generating leads is an essential aspect of digital marketing for any business. It entails enticing and convincing potential customers to become leads by demonstrating interest in your products or services. Google Ads is a crucial platform businesses rely on to generate leads and enhance their overall digital marketing strategy. With the help of PPC Beast, businesses can optimize their Google Ads campaigns to efficiently reach their target audience and maximize their success.

The COVID-19 pandemic posed unprecedented challenges for various businesses, including a music school where I worked. They had to cease in-person teaching, which resulted in a significant drop in student enrollment and phone inquiries. Desperate to find a solution, they shifted to virtual lessons and turned to a PPC agency, specifically Google Ads Manager, to advertise their new offering. This choice proved a game-changer as their phone started ringing again, and their business flourished.

This article will outline:

  • The key strategies for creating impactful lead generation ads on Google Ads, using the music school’s experience as a case study.
  • These strategies can apply to businesses across different industries requiring lead generation.
  • A step-by-step guide on implementing conversion tracking and remarketing with Google Ads to maximize the effectiveness of these strategies.

After this article, you will be equipped with the tools to enhance your marketing endeavors and achieve your objectives using Google Ads.



Learn How to Leverage Google Ads for Lead Generation

 Actionable strategies that will effectively generate more leads for your business.


1. In-Depth Knowledge of your Target Audience

To effectively generate leads through Google Ads, it’s important to possess a comprehensive understanding of your intended audience. This involves research to gather information about their demographics, interests, and behavior to create a meticulously crafted buyer persona of potential clients. As a PPC agency, we have the tools and knowledge to help you identify and target your ideal audience, maximizing the effectiveness of your Google Ads campaigns

For example, the music school utilized Google Search Console to evaluate search queries, audience demographics, and website performance, which provided valuable insights into their audience’s preferences and behaviors. This allowed them to create more targeted ads and content tailored to their audience, resulting in higher conversion rates.

To learn about your target audience using Google Search Console, follow these steps:

  1. To begin analyzing, open the Search Console and pick the website you wish to assess.
  2. Click the “Performance” tab to see the website’s search performance.
  3. Check the data under the “Queries” tab. This section will show the queries (keywords) people use to find your website.
  4. Analyze the impressions and clicks data for each query.
  5. Look for patterns in the queries that generate traffic to your website. Identify the queries driving a significant amount of traffic and the type of queries (e.g., informational, navigational, transactional).
  6. Study the demographic information of users performing these queries to understand if they belong to a specific geographic location or age range.

Utilize this information to customize your ad copy and effectively target your audience. For instance, if you identify that a particular demographic is more inclined to search for specific keywords, you can incorporate copy specifically catered to that demographic.

By regularly examining the data in your Search Console, you can gather valuable information about your intended audience and use that knowledge to make well-informed choices that will improve the effectiveness of your search advertisements.


2. Maximize the Effectiveness of Keywords

The use of keywords significantly impacts Google Ads campaigns. The music school performed comprehensive research using tools like Google Keyword Planner and PPC Beast to ensure success. This combination of tools helped them identify high-intent keywords that their target audience would likely use. They made sure to include a combination of long-tail and short-tail keywords to capture a wide range of search queries and increase the visibility of their ads.

When selecting keywords to generate leads with Google Ads, it’s important to consider the intent behind the keywords. The choice of keywords should align with how you want to collect leads. Gaining insight into the meaning behind specific keywords allows you to opt for the most appropriate ones to generate the desired outcome for your campaign. One effective strategy is to work with a PPC agency that specializes in keyword research and can help you identify the most relevant and effective keywords for your campaign.

To illustrate, suppose you obtain leads by offering gated white papers or other resources. In this case, it would be appropriate to focus on informational keywords. On the other hand, if you receive leads through a quote request, it’s more desirable to direct attention toward keywords associated with commercial or transactional intent.

For optimal results, please take advantage of our Free Keyword Tool, which enables you to uncover fresh, impactful keywords to enhance your Google Ads campaign for lead generation.


3. Creating Persuasive Ad Copy that Stands Out

One of the crucial steps in Google Ads is writing an ad copy that will capture the attention of potential customers. For instance, the music school had to write an ad copy that briefly explained the benefits they were offering, which included their unique virtual music lessons. They collaborated with a top PPC agency to craft an attractive ad copy with a clear call-to-action (CTA) to achieve this.

In terms of crafting effective ad copy, it’s important to keep a few key factors in mind:

  • Keep it concise and focused – you only have a limited amount of space to work with!
  • Use attention-grabbing language and messaging to capture the user’s interest
  • Clearly communicate the benefit(s) of your product or service
  • Include a clear call-to-action (CTA) to prompt the user to take action


4. Improving Landing Page Performance

To enhance the effectiveness of its landing pages, the music school implemented various measures to improve its performance. They actively applied proven techniques for optimizing landing pages, which encompassed the following best practices:

  • Creating a visually appealing and engaging design.
  • Designing the pages in a way that encourages conversion, such as by including a lead capture form, a prominent click-to-call button, or a scheduling tool.
  • Ensuring that the messaging on the landing pages aligns with the ad copy.
  • Including a clear and prominent call-to-action (CTA) button that helps drive conversions.

By studying successful landing page examples and adhering to recommended practices, you can enhance the chances of your Google Ads generating leads. Additionally, well-designed landing pages can positively impact the Quality Score and conversion rates.


5. Utilize Ad Extensions

Another effective way to generate leads through Google Ads is by utilizing ad extensions. Ad extensions are a valuable feature that enables you to showcase additional information about your business in your ads.

Extensions such as call extensions, location extensions, and site link extensions can improve your ads’ visibility and click-through rate (CTR).


6. Refine and Fine-Tune your Ads

Ongoing refinement and fine-tuning of your ads are key to enhancing your performance. Keep tabs on the performance of your ads by using metrics such as CTR, CPC, conversion rate, and CPL.

You can evaluate your metrics against industry benchmarks for search advertising to gauge your position and benchmark against your performance to identify ways to boost effectiveness throughout your campaigns’ duration.


7. Enabling Conversion Tracking

By carefully examining this data, you can pinpoint areas that need improvement. This will enable you to make the necessary changes to your ad copy, keywords, and landing pages to enhance their performance.

Establishing conversion tracking in Google Ads, with the help of PPC Beast, is highly crucial. It is a vital tool that allows you to evaluate the success of your lead-generation campaigns. Without conversion tracking, you may miss out on the effectiveness of your campaigns.

The music school I collaborated with closely monitored users’ actions following their ad clicks. They effectively tracked activities such as signing up for virtual lessons or purchasing. This valuable data played a crucial role in evaluating the impact of their ads and fine-tuning their campaigns for better results.

Remember To Track The Conversions That Matter Most to Your Business So You Can Assess The Effectiveness of Your Ads in Driving Leads

To set this up, follow these step-by-step instructions:

  1. Sign in to your Google Ads account.
  2. Click on the “Tools & Settings” icon (wrench) located in the upper right corner.
  3. Under “Measurement,” click on “Conversions.”
  4. Click the blue “+” button to create a new conversion action.
  5. Choose the conversion action you want to track, such as website, app, phone calls, or offline actions.
  6. Fill in the relevant details for your chosen conversion action, such as the conversion name, category, and value.
  7. Click “Create and Continue” to generate your conversion tracking tag (for website conversions).
  8. Install the conversion tracking tag on the website by adding it directly to the relevant pages or using a tag manager like Google Tag Manager.
  9. Once installed, monitor your conversion tracking to ensure it’s functioning correctly and capturing the data you need to optimize your campaigns.

One way to stay ahead is to monitor your competitors’ advertising strategies closely. This can provide valuable insights, help you improve, and identify areas where you can gain a competitive edge.


8. Keep a Close Eye on Competitors’ Strategies

By studying what works for other people in your industry, you can create more targeted and effective pay-per-click ads that connect with your target audience

For example, the music school engaged in a thorough analysis of its competitors’ ads. This allowed them to learn from their successes and mistakes but also presented them with opportunities to differentiate their virtual lessons from the competition.


9. Maximize Local Relevance with Location Targeting

To cater to the local audience, it’s crucial to use location targeting, which can be achieved through Google Ads. Doing so ensures that your ads only appear to users in the intended geographical area. This strategy helps you save advertisement expenses on irrelevant clicks from users outside the service area. More importantly, location targeting increases the significance of your advertisements by driving them to the relevant users. This strategy benefits businesses like music schools and can help maximize ad campaign effectiveness.

If you’re looking for a professional to handle your Google Ads campaigns, you might consider partnering with a PPC (pay-per-click) agency. PPC agencies specialize in managing and optimizing pay-per-click campaigns, including Google Ads. They have the expertise to target the right audience and generate effective results for your business.


10. Add Remarketing

Implementing remarketing through a PPC agency like Google Ads, with the help of a Google Ads specialist, is a highly effective method in online marketing to generate leads and reconnect with users who have visited your website before but haven’t converted. This strategy enables businesses to target these users with ads that remind them about your business offerings. The music school is an example of a business that used remarketing to remind potential students about their virtual lessons and how they could benefit from learning music online. This approach reinforced the music school’s brand and increased the chances of converting potential students into leads and paying customers.

To Implement Google Ads Remarketing, Follow These Steps:

Sign in to your Google Ads account.

Locate and click on the “Tools & Settings” option.

  1. This will take you to the menu to access various tools and settings in your Google Ads account.
  2. Click “Shared Library” and then select “Audience Manager” from the menu on the left.
  3. Under “Your Data Sources,” click on “Google Ads Tag” and then select “Details.”
  4. At the bottom of the page, under “Tag setup,” select “Google Tag Manager.”
  5. Copy the conversion ID and remarketing tag code provided.
  6. Open your Google Tag Manager account.
  7. Configure the tag by entering the conversion ID and remarketing tag code you copied from Google Ads into the “Google Ads Remarketing” tag configuration settings.
  8. Create a Trigger for the tag. Select “All Pages” for this demo to trigger the tag on all website pages.
  9. Publish the changes to your tag.

To Create a Remarketing List and Add It to Your Campaign, Follow These Steps:

  1. Go to the “Campaigns” tab on your Google Ads account.
  2. Click on the specific campaign to which you want to add the remarketing list.
  3. Select the “Audiences” tab from the left-hand menu.
  4. Click on “Edit Audience Segments.”
  5. If the list source is unavailable, create one in the Audience Manager. Otherwise, choose “Website visitors” as your list source.
  6. Select the remarketing list that you created earlier.
  7. If necessary, set the bid adjustment for the audience.
  8. Click “Save” to add the remarketing list to your campaign.

That’s it! Your campaign will now target people who have visited your website and trigger your Google Ads remarketing tag.



Maximizing Lead Generation with Google Ads

Learning about the music school’s success with Google Ads in generating leads and growing their business was fantastic. By taking advantage of these 10 proven strategies, including PPC Beast, the school could pivot to virtual lessons and keep their phones ringing with new leads during difficult times. These strategies can work just as well for your business when you leverage Google Ads for lead generation.

Here’s a quick rundown of the top strategies to use in your Google Ads campaigns:

1. In-Depth Knowledge of your Target Audience

2. Maximize the Effectiveness of Keywords

3. Creating Persuasive Ad Copy that Stands Out

4. Improving Landing Page Performance

5. Utilize Ad Extensions

6. Refine and Fine-Tune your Ads

7. Enabling Conversion Tracking

8. Keep a Close Eye on Competitors’ Strategies

9. Maximize Local Relevance with Location Targeting

10. Add Remarketing

Remember to consistently analyze your performance and optimize your campaigns to maximize ROI. With these strategies and determination, you can successfully achieve growth and overcome any obstacles that come your way!


If  You’re Searching for a PPC Agency Nearby, Look No Further Than PPC Beast

Are you looking for a reliable online marketing and digital marketing PPC (Pay-Per-Click) agency? Look no further than PPC Beast, the leading agency in the industry. We are dedicated to providing exceptional services to help you get started with pay-per-click. At PPC Beast, we have a team of skilled Google Ads specialists who are committed to helping you achieve your objectives and drive the growth of your business. We understand the importance of effective online marketing strategies, which is why we utilize powerful tools like Google Ads Manager. By collaborating with PPC Beast, you have the opportunity to turn your entrepreneurial dreams into a thriving reality. Our team will work closely with you to understand your business goals and create tailored strategies that fit your needs. Don’t miss out on the chance to take your business to new heights. Schedule a call with PPC Beast today and discover how we can assist you in achieving success with pay-per-click. Contact us now to get started!


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