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Bring Customers Back with Google Ads Retargeting

When users search for something on the internet, they might do so casually or because they have a clear intention. There might be instances where they click on your ad or website but immediately leave. There are many reasons for this: your content might not be relevant to what they’re looking for, your website loads slowly, or they just changed their mind. Those who had second thoughts might also have needed more time to think, aren’t so keen on spending money or taking action, or have run out of time. 97% of first-time visitors leave a website without doing anything.

At PPC Beast, we understand lost conversions and revenue are a waste, especially when the user is interested in what you're offering. But there's no need to worry; we can get these users back through Google retargeting.

Google retargetingis a powerful tool to reconnect with past customers and boost sales. By targeting users who have previously visited your website, you can create a custom audience of potential leads and recapture their interest.

Retargeting is an effective way to reach out to people who might not have been ready to buy the first time but are now more interested. It lets you reach these past visitors for a second time and hopefully convert them into customers.

Put Your Google ReMarketing In BEAST MODE!

Why You Need Google Retargeting

Whether searching for a product or service, reading an article, or just browsing content, you’d soon see ads for the same things you were looking up on the internet. 

That’s Google retargeting at work. Brands and businesses can use this type of advertising to turn previous interactions with their website into purchases or bookings. 

Retargeting displays your ads in front of people who visited your website or added an item to their cart without checking out. 

The goal is to remind them of your business and what you’re offering to start engagement with them again. Retargeting positions your ads in front of people who have already engaged with your brand. And since they’re already interested, they’re much more likely to convert.

Retargeting Reignites Customer Interest

Essentially, Google retargeting lets businesses follow up with potential customers using targeted ads. 

For example, there are cases when people leave your site without buying anything. Retargeting helps you reconnect with them by displaying your ads as they browse the web or use mobile apps. 

That way, you can bring them back to your store or remind them of products they viewed on your site. You can do this by placing a code on your website that tracks visitors as they browse. 

When these visitors go to other sites that are part of the Google Display Network, they will see ads from your business.

How to Get Started with Google Retargeting

The first step to creating remarketing ads is to make a Google Ads account. Next, you'll need to build a list of people who have visited your site or taken an action you want to remarket to.

For example, you could create a list of visitors who added items to their shopping cart but didn't complete the purchase. Or you could target people who've made a purchase in the past month and offer them a discount on their next purchase.

Consider segmenting your target audience by demographics, location, and product interest. This way, you will narrow down your audience and create ads that will satisfy each segment’s immediate needs and wants.

You can install a Google Tag Manager on your site and track the relevant actions with Google Analytics. Then, you can start making text-based, image-based, or video-based ads and decide where to place them. Google offers many options, including websites, apps, and YouTube videos.

Finally, you'll need to set a budget for your campaign. Retargeting campaigns can be very cost-effective, so set a budget that fits your needs.

Get the Results You Want Faster

Many businesses hesitate to invest in Google remarketing because they are unsure how it works or whether it will be effective. They also worry about appearing too "sales-y" and pushy.
However, if done correctly, Google remarketing will boost sales and conversion rates. When a potential customer visits a website and leaves without making a purchase, the business can use Google retargeting to show them relevant ads as they browse the internet.
This helps to keep the business top of mind, and studies have shown that it can significantly increase the likelihood of a sale.

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Why Work With Us​

Although you can set up a Google retargeting ad campaign on your own, there are several benefits to hiring professionals to do it for you: Increased ROI: An experienced remarketing ad specialist such as PPC Beast knows how to create and manage a campaign that targets the right users and generates high ROI. Time savings: With someone else handling your retargeting ads, you'll have more time to focus on other aspects of your business. Increased traffic: A well-managed remarketing campaign can result in a significant boost in website traffic.

Boost Your Online Search Engine Marketing Campaign

Take your business to the next level with ad remarketing from PPC Beast. Our services will enhance the reach and scope of your campaign and get you a top-of-mind presence among your target audience. 

Set up and launch your retargeting campaign with us. We’ll take care of your campaign from start to finish, and you can focus on growing your business.

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