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Keep Your Website in Top Shape with This All-Inclusive Checklist

An incredible product or service, impressive branding, and the power of digital marketing through PPC Beast is a great starting point. However, all your efforts can go unnoticed if you neglect one essential aspect: website maintenance.

Maintaining your website is crucial, even if you don’t have a dedicated web team. It is a significant factor in your company’s success. The good news is that website maintenance is achievable for companies of all sizes. To help you stay on top of it, here’s a handy checklist to guide you.

To help you achieve success, we will cover the following topics:

  • Website Maintenance: An Introduction
  • The significance of website maintenance
  • Website Maintenance Guide
  • Understanding the Costs of Website Maintenance

So, let’s dive right in!



Website Maintenance: An Introduction

Website maintenance, including working with a PPC agency, ensures your site is safe and secure, running well, and delivering a great user experience. It is an umbrella term for several activities that affect your website’s overall functionality and success. Some of these activities include:

1. Security Updates: Regularly check for plugin and content management system (CMS) updates to ensure your site is free of security risks.

2. Traffic Metrics: Check your site’s traffic to look for significant dips and sudden increases in bounce rate that indicate problems with the technical aspects of your site or the content itself.

3. Content Review: Review your site for missing pieces of content, broken HTML code or images, and pages that take particularly long to load.

4. Design Audits:¬†Check your site’s design to see if it’s causing slow load times, is challenging to navigate on any device, and is accessible for all your customers.

5. Technical Audits: Monitoring overall site uptime, checking for broken links, ensuring all pages are crawlable and more to keep technical issues from holding you back.

Website maintenance involves several activities that can be influenced by different factors, such as the type of website, the platform it’s built on, and the industry it caters to. Depending on these specifics, the nature of these tasks can vary considerably. For example, e-commerce websites require extra attention to ensure seamless cart functionality and payment processing. A crucial aspect of website maintenance is online marketing because it involves promoting and enhancing the online presence of a website through tasks like search engine optimization and managing online advertising campaigns, including partnering with a PPC agency.



The Significance of Website Maintenance

Maintaining your website is crucial and cannot be overstated. It provides a plethora of benefits beyond the basic functioning of your site.

  • Since the coronavirus pandemic, there has been a significant surge in online shopping habits, with 67% of individuals reporting an increase.
  • When it comes to B2B sites, those that load within 1 second have conversion rates that are five times higher compared to sites taking 10 seconds to load.
  • On Google’s highly coveted first page, the average load time for a site is 1.65 seconds, highlighting the need for speedy performance.
  • An astonishing 45% of shoppers are less inclined to purchase if pages on a website load slowly.

You can prioritize delivering the best product and experience when your website maintenance is excellent. This, in turn, enables your products and brand to stand out and truly shine.



Website Maintenance Guide

Websites require regular maintenance to ensure they function correctly and provide the best user experience. Follow this checklist to keep your website in excellent condition, especially if you’re working with a PPC (pay-per-click) agency:


Backup Your Site

It is crucial to have website backups to avoid any potential data loss. Set up automatic site backups through your hosting provider or content management system (CMS). Additionally, regularly download copies of your site to a secure hard drive for extra protection. If you’re a Google Ads specialist or a PPC agency, it’s especially important to have website backups to ensure the security of your valuable data.

Frequency: Monthly backups are recommended, with additional backups after major site changes.


Check Site Speed

Website loading speed is crucial to user satisfaction and search engine optimization. Use tools like Google’s PageSpeed Insights to evaluate your site’s load times. If your site is slow, perform a technical audit to identify and address any issues affecting its speed. Test your site’s speed on various devices and browsers to ensure optimal performance.

Frequency: Perform backups every month and after any significant changes made to the site.


Perform Security Updates

  • Check that your site platform/CMS is up to date.
  • Update all plugins to the latest versions.
  • Outdated plugins can pose security vulnerabilities.
  • After updating your website, test it on various devices and browsers to ensure compatibility and proper functioning.
  • Monitor load times to ensure no impact on performance.

 How Often: Monthly


Delete Unused Plugins

Remove plugins that are no longer in use

This reduces potential security issues caused by outdated plugins

Cleaning up the CMS backend improves navigation and efficiency

Often: Monthly


Check Content Analytics

  • Use an analytics tool to evaluate the performance of your content
  • Analyze overall site traffic
  • Identify top-performing and lowest-performing pages
  • Look for pages with a high bounce rate
  • Monitor month-over-month trends
  • Declining traffic may indicate a technical issue affecting SEO
  • A sudden drop in the performance of a specific page/article may be due to broken elements

Regularly monitoring content analytics helps optimize your website’s performance and identify areas for improvement.

We can use powerful tools like Google Analytics 4 or Google Search Console to better understand your website’s performance metrics. These tools offer valuable insights into various aspects, including content performance and URL performance. Additionally, utilizing our expertise in Google Ads Manager can help boost your website’s traffic and visibility to potential customers. Let us know if you’re interested in learning more about how we can help with your advertising efforts!

While content analytics is important for website maintenance, it can be a collaborative effort between your marketing specialists, tech team, and PPC Beast. Encourage cross-departmental communication to ensure all teams are aware of the website’s performance and make data-driven decisions.

 How Often: Monthly


Hunt Down Broken Links

It’s important to note that broken links can harm different aspects of your website, such as user experience, SEO, and brand reputation. Therefore, it is essential to make sure that you check for broken links regularly as part of your routine website maintenance, particularly if you’re using pay-per-click advertising.

Regularly checking for broken links enables you to pinpoint any links on your site that direct users to 404 error pages. A helpful resource, like Ahrefs’ free broken link checker, can swiftly identify these broken links for you.

Fixing broken links is essential to ensure a smooth browsing experience for your visitors and maintain a strong online presence. When encountering a broken link, consider replacing it with updated content or removing the link entirely if no suitable replacement destination page is available.

How Often: Monthly


Review Browser Compatibility

Your website may work smoothly on Google Chrome but experience issues on Edge or Safari. This applies to both mobile devices and tablets as well.

Run the aforementioned speed tests on your site using major browsers and mobile devices (including tablets). Ensure your speed is consistent for each experience, and note the overall user experience. Is site navigation as easy on a phone as on a desktop? Are all elements displaying correctly?

 How Often: Quarterly + After major site changes


Test Site Forms

Contact forms and lead forms only help if they’re working. From newly-launched landing pages for gated assets to ancient contact forms, all site forms need your attention occasionally.

Use a test email and complete any forms on your site. Ensure the response goes through your company inbox and the form captures all the correct information.

To ensure that all the necessary fields from your form are included, ensure your test captures the relevant data.

Running the same test on different browsers and devices is vital. Sometimes, forms may not appear correctly on mobile devices or tablets initially.

 Frequency: QuarterlyWhenever you launch a new landing.


Performing a Content Audit

Auditing all the content on your website is crucial in ensuring that your website is relevant, up-to-date, and effective. From your blog to your press releases to your various landing pages, every content on your site needs to be audited to determine its quality. Content with missing or outdated information can impact your bounce rate, and bloated images can slow down the site’s speed. Hence, it’s important to set up a spreadsheet and go through all the content on your website, looking for the following and more:

  • Broken links
  • Broken images
  • Missing/outdated information
  • Large images/files
  • Dated design or branding

Conducting a website content audit every quarter is ideal. However, if your organization has resource constraints, it should be performed at least once every year.

Frequency: The report is generated quarterly or yearly, depending on the resource constraints.


Decrease The Size of Your Images

While large file sizes can result in high-quality, visually appealing hero images, they can also negatively impact the loading speed of your website. A large image can negatively affect your overall Google Core Web Vitals score.

During the mentioned website audit, make sure to identify any images that exceed 1MB in size. Once identified, utilize a compression tool – various options available – to reduce the size of these images. After compression, reupload the images to your webpage and ensure that they still maintain

If you have a visual-heavy asset such as an infographic, ebook, or a similar medium, don’t fret! You can offer a sneak peek on your website and allow your readers to expand it into a separate tab where they can view it in full (which may be over 1MB).

Frequency: consider updating your visuals quarterly or when publishing new content.


Update/Add More Visuals

To keep your content engaging, help with SEO, and potentially lower bounce rate, it’s beneficial to add or update more visuals, such as the PPC Beast. Incorporating various visual elements intermittently can also break up text-heavy content. Updating your visuals, including the PPC Beast, can improve your website’s overall performance.

Frequency: consider updating your visuals quarterly or when publishing new content.


Remember to Update your Header and Footers

To make sure you have the most up-to-date information, don’t forget to update your header and footers. These sections often contain crucial details about your organization, such as:

  • Contact information
  • Terms of service
  • Privacy policy
  • Copyright info
  • Certifications
  • Important links

For instance, our own footer houses vital details. We challenge you to click the legal button and explore the valuable content hidden within.

You can definitely update your header with PPC Beast if your organization undergoes any significant legal shifts such as obtaining a new copyright or if you relocate offices. While certain information can remain unchanged year after year, it is essential to ensure that it is always accurate and up to date. In this regard, updating your header with the necessary changes will go a long way in keeping your audience well-informed. Furthermore, it is good practice to update the links featured in your footer or conduct tests to ensure they function as intended.

To ensure your website’s ongoing maintenance, you should incorporate checking your header and footer into your yearly routine. Involving your legal team in this process can be beneficial, especially if any legalese requires finesse.

 Recommended Frequency: Yearly or following major changes to your website.


Building a 404 Page (In Case It’s Missing)

If you currently do not have a 404 page, it is important to create one. No link is entirely immune to errors; people often enter incorrect URLs or find broken links. In such situations, having a useful 404 page is essential.

When visitors land on a non-existent page, your 404 page should inform them that they have not reached the correct destination. Additionally, if you’re a PPC agency, it is beneficial to provide them with links to helpful resources and popular pages on your website. This will enable them to find what they were originally looking for and prevent them from leaving your site. Furthermore, creating internal links within your 404 page can improve your website’s SEO while building a stronger internal structure.

We don’t want to brag but look at our amazing 404 page above. It’s filled with inspiration! We’ve included links to our most popular resources and infused them with our fun and unique voice. Please take it as an example for your own 404 page.

Regularly check and update your 404 page during your website’s annual maintenance. Over time, you’ll have new and exciting resources to include and outdated ones to replace.

How Often: Annually



Understanding The Costs of Website Maintenance

The cost of keeping your website up and running smoothly can differ based on a few key factors. These few factors include the size and complexity of your website, whether you sell products online, and the industry you operate in. Even though estimates can vary, professionals recommend budgeting between $400 to $60,000 per year for website maintenance.

Here are some common elements that contribute to the cost of website maintenance:

Domain Renewal: Renewing your domain can range from $10 to $100 annually.

SSL Certificate: To guarantee safe communication between your website and its guests, you may need an SSL certificate, which can cost anywhere from $0 to $200 per year.

Premium Plugins/Extensions:¬†Depending on your website’s functionality and specific requirements, the cost for premium plugins or extensions can vary.

Site Redesign: If you decide to revamp or redesign your website, the cost can range from $0 to $75,000, depending on the complexity and scope of the project.

Secure Email Hosting: Secure email hosting services typically range from $2 to $25 per user monthly.

IT Specialist:¬†If you need an IT specialist’s expertise to manage your website’s technical aspects, professionals in this field typically earn an average annual salary of around $83,000.

Please Note: The abovementioned list is not comprehensive and may not include all relevant factors. If you operate in the e-commerce sector, you must consider the additional challenges of running an online store. In specific fields like healthcare and security, industries with rigid regulations may have to bear additional expenses for getting security certification and meeting other standards.



Mastering Website Maintenance‚ÄĒRegardless of Budget

Website maintenance is crucial for keeping your site running smoothly and securely. While it can be expensive, there are ways to effectively manage the maintenance process without breaking the bank. Here are some tips to help you master website maintenance regardless of your budget:

Utilize Automation and Tools for IT Limitations

You can leverage tools and automation to overcome these limitations if you have a limited or no IT team. Automate your backups through your provider or platform to ensure your website data is safe. Streamline the hunting process for broken backlinks by using tools specifically designed for this purpose. You can also set security updates to run automatically, eliminating the need for time-consuming manual updates.

Maximize Design Resources

If you have a limited budget, numerous design tools are available online to help you create a visually appealing website. Please take advantage of these tools and utilize any templates they offer. In cases where you cannot afford an in-house designer, consider hiring a reputable freelancer for major site overhauls and batches of content that require professional design expertise.

Overcome SEO and Content Limitations

If you lack SEO or content expertise, there are still ways to improve your website’s maintenance without a dedicated team. Conduct interviews with subject matter experts within your organization and turn their transcripts into blog posts. This approach allows you to leverage their knowledge and create valuable content for your website. Consider hiring a freelance editor to refine the content or utilize online editing tools to ensure quality.

Stay Organized and Make the Most of Internal Resources

While covering every item in your maintenance checklist is ideal, it’s only sometimes possible. However, you can maximize your internal resources by staying organized and completing the necessary tasks. Prioritize your maintenance efforts and allocate resources accordingly, ensuring you address critical issues first.

No matter your budget, you can successfully handle website maintenance by implementing these strategies. Make sure to utilize your available resources, automate tasks whenever feasible, and maintain a well-organized approach during maintenance.



Maximizing the Value of a Well-Maintained Website

Achieving and maintaining a well-functioning website is a challenging task. Therefore, it is important to make the most of your website and derive as much value from it as possible.

By diligently following our website maintenance checklist, you establish a solid foundation that enables continuous growth in organic traffic. To optimize your website, we recommend utilizing our detailed guide that provides valuable insights on driving traffic to your site.



Discover The Top-Rated Agency Near You – PPC Beast

Are you looking to get started with Pay-Per-Click advertising? Look no further than PPC Beast, the leading online and digital marketing PPC agency. At PPC Beast, we have a team of dedicated Google Ads specialists who are committed to helping you achieve your objectives and expand your business through effective online marketing strategies. Whether you want to increase brand awareness, generate leads, or drive sales, we’ve got you covered. One of the tools we utilize is Google Ads Manager, a powerful platform that allows us to create and optimize your PPC campaigns. With our expertise and the capabilities of Google Ads Manager, we can ensure that your campaigns are highly targeted, cost-effective, and yield maximum results. Don’t let your entrepreneurial dreams stay as dreams. Schedule a call with PPC Beast today, and let’s collaborate to turn your dreams into a thriving reality. With our expertise and your passion, there’s no limit to what we can achieve together. Contact us now to schedule your call and take the first step toward unlocking the full potential of Pay-Per-Click advertising.

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