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Reach Your Target Audience with Microsoft Advertising

With billions of daily searches, search engines have become a powerful tool for businesses wanting to reach a larger audience. Microsoft ads is a popular way of getting your business found on search results pages.

Reach Your Target Audience with Microsoft Advertising

Customers increasingly expect businesses to have a website where they can learn about products and services. Many will not consider working with a company with no online presence. Being online also allows businesses to create a solid brand identity.

Customers appreciate being able to communicate with businesses directly, and they are more likely to be loyal to a company they feel engaged with. Online marketing is also far more cost-effective than traditional marketing methods.

Overall, it is clear that the benefits of having an online presence far outweigh the costs.

Advertising on search engines like Bing allows you to put your business in front of people who are already interested in what you have to offer. When someone searches for a keyword related to your business, your ad will appear in the results.

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What are Bing Ads?

Microsoft Ads or Bing Ads are a great way to get your business in front of millions of people. While many advertisers only offer Google Ads as part of their services, PPC Beast believes that Google and Microsoft advertising work best hand-in-hand.

Bing Ads are structured similarly to AdWords, with advertisers bidding on keywords to have their ads appear in the sponsored results section. Like AdWords, Bing Ads also offers features such as ad extensions and targeted ad delivery. Advertisers also have options for text, image, and video ads.

However, there are some key differences between the two platforms. For example, Bing Ads offers several unique keyword match types that allow you to target your audience. In addition, Bing Ads has a lower cost-per-click (CPC) than AdWords, making it an attractive option for advertisers on a budget. 

How It Works

With Bing advertising, businesses can create text, image, and video ads that appear on Microsoft’s search engine and other sites in the Bing network. When someone searches for a keyword that is relevant to your ad, your ad will appear alongside the organic search results. 

These ads are targeted based on a user’s search queries, location, and other factors. If the user clicks on your ad, it will redirect them to your website or landing page. 

Bing Ads uses a pay-per-click (PPC) pricing model, meaning you only pay when someone clicks on your ad. It also offers tools for managing campaigns, tracking results, and optimizing ads.

Features You Can Only Find on Bing Ads

Search Partner Management

Search Partner Management

With Bing, you can view a comprehensive report on a Search Partner’s performance before deciding to advertise. The Bing Ads Website URL report will show you data at the account or campaign level so you can direct your spending into the top-performing channels and exclude lower-quality ones.

Granular Settings Control

Granular Settings Control

Typically, similar ad groups are consolidated into campaigns to better manage the settings according to performance. 

In AdWords, you need to move an ad group performing differently than the rest of the group into its own campaign. Bing Ads offers more flexibility, so you can adjust each ad group's settings to optimize performance.

Image Extensions

Image Extensions

Bing Ads gives space for up to six images to text ads. Advertisers can also link each photo to a URL. All pictures are desktop- and tablet-friendly.

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Types Of Bing Ads (Microsoft Ads)

Expanded Text Ads

Expanded text ads are the most common PPC ads in search results. These include the title, ad text, and page URL.

App Install Ads

These ads look like text ads but link to Google Play or the Apple App Store.

Dynamic Search Ads

Dynamic search ads target niche search results. They are most appropriate for brands with an extensive product range.

Smart Search Ads

Smart search ads appear on Windows computers’ startup bar.

Multimedia Ads

These ads have pictures and other visuals that grab the users’ attention. They typically cost more since they combine descriptions, headlines, and multimedia.

Product Ads

Product ads display product listings to users searching for related items.

Responsice Search Ads

This new ad format allows advertisers to create more flexible and relevant ads. With responsive search ads, advertisers can include up to 15 headlines and four descriptions, which Bing will then mix and match to create the best possible ad for each user. 

Microsoft Audience Ads

Advertisers can reach their audience by targeting their ads based on interests, demographics, and web activity.

Benefits of PPC Advertising on Microsoft

Targeted audience

With Microsoft Ads, you can target your ads based on location, interests, and other factors. This ensures that ads are visible to your ideal users.

Keyword targeting

You can use keyword targeting to make sure that your ads appear when people search for specific keywords related to your business.

Easy to use

Bing Ads is easy to set up and use, even if you don't have any experience with online marketing. The interface is user-friendly, and the tools are straightforward.

Budget-friendly

Set a maximum daily spend to control your costs.

The Best of Both Worlds

Google dominates the search engine market. Because of this, many businesses assume that advertising exclusively on Google is enough to succeed online. However, there are several good reasons to consider advertising on Bing.

First, Bing's demographics differ from Google's, so advertising on both platforms will help you reach a wider audience.

Second, Bing is less competitive than Google, so businesses can get more bang for their buck in terms of ad spend.

Third, Bing ads tend to have a higher click-through rate than Google ads, so businesses that advertise on Bing can expect a better return on investment.

For these reasons, it is worth considering advertising on both Google and Bing to reach the widest possible audience.

Advertise Now

Bing Ads is a cost-effective way to reach your target audience and leverage Microsoft’s massive user base. With keyword research and ad targeting, you will create ads that will resonate with your customers and drive traffic to your website.

Set up and launch your campaign with PPC Beast now.

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