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Programmatic Ads for Better Brand Performance

Today’s digital landscape is complex. Advertisers are inundated with options, and it can be challenging to know where to allocate your budget for the best ROI. Digital programmatic advertising allows you to focus your efforts on the areas that will impact your business the most.

Programmatic Ads for Better Brand Performance



PPC Beast's programmatic services provide detailed targeting options to ensure your ads are served to the right audience. We use data-driven insights to identify the best opportunities for your brand, enabling you to focus on what's important – driving results that improve your bottom line.

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What Is Programmatic Advertising?

Programmatic advertising is the buying and selling of ad space through automated means. This can be done through real-time bidding (RTB) or private marketplaces.

Unlike traditional advertising, which is often manual and can be time-consuming, programmatic advertising is much more efficient. It allows you to target your ads to specific audiences automatically, so you’re not wasting impressions on people who are unlikely to convert.

Both advertisers and publishers benefit from programmatic ads. Advertisers get more bang for their buck by only paying for ads served to people interested in what they’re selling. Meanwhile, publishers increase their revenue by filling their ad space with high-quality ads relevant to their target audience.

How to Get Started with Programmatic Ads

Getting started with programmatic ads is easy with a trusted programmatic advertising agency on your side. Our team of experts will help you identify the right opportunities, target your audience, and track your progress to ensure you're always getting the best results. Get started in five easy steps:

Tell us your goals.

Tell us your goals.

Walk us through your business goals and what you're looking to achieve with programmatic advertising.

We'll create a personalized plan.

We'll create a personalized plan.

Get tailor-made solutions based on your specific needs.

We'll execute the plan.

We'll execute the plan.

Leave it to us to serve your ads to the right people at the right time.

Track your progress in real-time.

Track your progress in real-time.

Keep tabs on your performance and adjust our strategy as needed to ensure you always get the best results.

See your brand succeed.

See your brand succeed.

Relax and watch your brand awareness and sales increase as we take your advertising to the next level.

Why Invest in Programmatic Advertising?​

We’ve reached the point where old-school digital advertising tactics are no longer as effective. People have become immune to banner blindness, and ad-blocking technologies are becoming more sophisticated. This is where programmatic advertising comes in.

Here are some of the benefits of investing in programmatic advertising:

Greater Effeciency

Get the most out of your advertising budget with programmatic ads. By automating the ad buying process, you'll only pay for ads served to people interested in what you're selling.

Improved Targetting

Programmatic ads allow you to target your audience with laser precision. You can target people by their demographics, interests, behaviors, and location.

Real-time Bidding

With programmatic ads, you're not locked into a set price. You can take advantage of real-time bidding to get the best price for your ad impressions.

Better ROI

More efficient ad buying and improved targeting lead to a better ROI. Say goodbye to wasted ad spending and hello to a higher return on your investment.

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Types of Programmatic Ads

From native and video ads to Google and Facebook programmatic ads, there are various formats that you can explore to reach your advertising goals. The right type of ad depends on your goals, budget, and target audience. Some of the most popular types of programmatic ads include:

1

Display Ads

These are the banners that you often see on websites. They come in static or animated formats and are typically served in standard sizes like leaderboards (728x90), skyscrapers (120x600), and rectangles (300x250). Display ads are best suited for raising awareness and driving conversions further down the funnel.

2

Video Ads

Video ads are growing in popularity as more and more consumers consume video content online. This ad format can be used in pre-, mid-, or post-roll formats. They are typically between 15 and 30 seconds long, although some video ad networks will allow longer videos.

3

Native Ads

The most discreet of the bunch, native ads are designed to blend in with the surrounding content. They come in various formats, including in-feed, in-article, and recommendation widgets. Native ads are ideal for driving conversions as they are less intrusive than other ad formats.

Social Ads

4

Social media platforms collect a wealth of data on their users. Programmatic social advertising enables you to harness this information to create highly targeted campaigns. You can view who sees your ads, when they see them, and what actions they take afterward.

5

Audio Ads

Target listeners by demographics, interests, and even specific shows. You can also reach listeners based on location, so you're only paying for ads that reach your desired audience. It's an effective way to optimize the user experience and get your message in front of the right people.

Leverage the Power of  Big Data

Programmatic advertising gives you the ability to harness the power of big data. With access to information on billions of users, you can create highly targeted ad campaigns that get results.

Our job at PPC Beast is to ensure you take full advantage of these benefits. We’ll help you navigate the programmatic landscape and ensure your campaigns run smoothly. You’ll still get complete control over your ad campaigns, but you won’t have to worry about the technical aspects.

If you’re ready to take your advertising to the next level, contact us today to discuss your options.

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