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Scaling Your Success In Google Ads: A Step-By-Step Guide And The Perfect Timing

Most Google Ad strategies and tips revolve around improving poorly performing accounts. However, PPC Beast believes there is also an opportunity to grow and unlock profits from the top-performing accounts. Identifying when your account is ready for scalability is essential since scaling too early can backfire. Moreover, timelines for scale should correlate to spending because every account is different.

Let’s get started!

  • How do you determine if your Google Ads account is ready for scaling?
  • How to scale successful creative?
  • Scaling successful strategies involves various approaches¬† ¬† ¬† ¬†

 

 

How do you Determine if your Google Ads Account is Ready for Scaling?

 To ensure that your account is ready for scaling, you should:

  • Ensure that your conversion tracking system is dependable and consistently helps you achieve your desired targets for cost per acquisition (CPA) and return on ad spend (ROAS)
  • Have an account that consistently spends its campaign budget.
  • Meet quality standards in lead/sales.
  • Have clear buyer personas, optimized ad creative, and audience targeting.

In addition to the criteria mentioned earlier, a few additional positive signs indicate your Google Ads account is ready for scaling. These signs include:

  • Having an impression share of above 50%, with the majority of lost impression share attributed to budget limitations.
  • Having a good or better ad rating that correlates with real-world performance.
  • Having campaigns that have been out of the learning phase for more than 14 days.

Before considering scaling, it is crucial to have trust in your conversion tracking and to be able to attribute it to profit directly. To ensure reliability, you should give your optimization initiatives, with the help of a PPC agency, at least a quarter’s worth of time to prove themselves.

 

 

How to Scale Successful Creative?

When you have identified winning creative, it’s only natural to want to maximize its potential by using it in various ways. For instance, you can create new campaigns or test ‘spinoff’ variants of that creative with the help of a PPC agency specializing in digital marketing and Google Ads Manager.

If you’re running visual creative like display or video ads and seeing conversions, consider integrating those landing pages/creative ideas into your search campaigns. This can be achieved by creating new assets (formerly known as extensions) or developing entirely new responsive search ads. For visual creativity, it’s essential to look for the following PPC agency or Google Ads specialist:

  • High video completion rate (usually above 30%)
  • High view-through conversion rate and/or assisted conversions
  • Significant landing page visits

Translating visual creative into assets or search ads for online marketing, including PPC Beast, involves capturing the creative’s core theme within the character limit. For example, the mentioned video ad effectively showcases the brand and product by keeping them front and center. It also uses cheeky language instead of aggressive sales, relying more on “try” or “demo” language

To translate this ad into a text ad or assets, you can consider the following strategies:

  • Utilize site links and price extensions to promote specific variants of the product. This allows you to highlight different options within the ad.
  • Embrace the “private parts” language acceptable for Google and effectively conveys the brand tone. This language can capture the attention of the target audience.
  • Recognize that the user may have seen the ad before through YouTube audience targeting. This ensures that you acknowledge their previous exposure to the brand.

Here is an example of the text ad that Lume is currently running for the query “natural deodorant for women”:

Similar to how visual ads can be transformed into text, text ads can also be translated into a visual format. While it may seem challenging to convert the core message of a text ad into visuals, it mainly depends on the following factors, with the assistance of a PPC agency:

  • Understanding your audience and identifying what will capture their attention.
  • Utilizing the visual aspect and incorporating audio to its full potential.
  • Preserving the fundamental tone and language of the original text ad.

Regardless of whether you choose to use single creative campaigns or Performance Max, leveraging various creative formats to engage with your prospects can expand your reach within the market.

 

 

Scaling Successful Strategies Involves Various Approaches

A well-established account structure can boost your confidence when expanding into new markets.

In search campaigns, there are typically three strategies used:

  • Markets organize campaigns, with ad groups focusing on services/products.
  • Campaigns centered around services/products, with ad groups targeting different personas.
  • Campaigns are based on auction price or customer value, with ad groups highlighting specific products/services.

The optimal choice for your campaign structure will vary depending on the complexity of your offerings, budget, and desired expansion rate.

Once you identify the suitable structure for your campaigns, you can implement it in additional markets or initiatives.

 

As a general guideline, here are a few steps you can follow to test and validate your chosen structure for your business:

Select one aspect to focus on: Choose a specific area of your business that you want to optimize, such as your website, social media presence, or advertising campaigns.

Set a time frame: Allocate a minimum of 30-60 days for optimization to gather enough data and insights. This will allow you to see if your chosen structure is working effectively.

Implement the chosen structure: Apply the strategies and changes you have decided on to your selected area. For example, if you focus on improving your advertising campaigns, you can work with a PPC agency to optimize your pay-per-click ads.

Monitor and measure results: Keep a close eye on the data and metrics related to your chosen area of focus. This could include monitoring website traffic, engagement on social media, or click-through rates for your PPC ads.

Analyze and refine: After the initial optimization period, analyze the results and determine whether the chosen structure delivers the desired outcomes. If necessary, make adjustments and refine your strategies.

Expand across your business: If you find that the chosen structure is successful during the testing period, you can start implementing it across other areas of your business. This will help you achieve a consistent approach and maximize the impact of your optimization efforts.

 

 

Scaling your Google Ads Requires a Balance of Subjective and Objective Indicators

Meeting your metric goals through effective creative or campaign structures signals it’s time to scale up. Like PPC Beast that can help you meet your metric goals through effective creative or campaign structures, timing is crucial when it comes to scaling up. Scaling should only occur when your operational strategies cannot sustain further expansion. With PPC Beast, you can ensure that your expansion is done effectively and sustainably.

 

 

If Searching for a Local PPC Agency, Consider PPC Beast for Your Needs

Are you ready to accelerate your business growth with Pay-Per-Click (PPC) advertising? Look no further than PPC Beast – the trusted online and digital marketing PPC agency! Our experienced Google Ads specialists are committed to helping you achieve your business objectives through expert online marketing strategies and advanced tools such as Google Ads Manager. Schedule a call with us today, and let’s collaborate to transform your entrepreneurial dreams into a thriving success story!

 

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