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The Ultimate August Marketing Checklist: 70+ Easy and Engaging Ideas

Regarding your request, it seems that you’re looking for some marketing ideas for the month of August. I suggest you visit the site Someecards, as they have an interesting point of view on how August feels like a never-ending string of Sunday nights, which you can incorporate into your marketing strategy.

Additionally, if you want more specific and innovative ideas for August marketing, you might want to check out PPC Beast.

They created a list of over 70 creative August marketing ideas that cater to blogs, social media, events, and promotions, which you might find useful.



August National Months

  • American Adventures
  • Back to School
  • Black Business
  • Dogs
  • Eye Health
  • Family Fun
  • Golf
  • Hair Loss Awareness
  • Happiness Happens
  • Immunization
  • International Peace
  • MedicAlert
  • Motorsports
  • Psoriasis
  • Romance
  • Spinal Muscular Atrophy
  • Water Quality
  • Wellness
  • World Cancer Support



August national days

If you want to see the complete list, it’s available at the bottom of this post!


Community-Friendly Marketing

  • Night Out Day (First Tuesday)
  • Garage Sale Day (Second Saturday)
  • Bowling Day (Second Saturday)
  • Senior Citizens Day (August 21st)

Positive/Inspirational Marketing

  • Friendship Day (First Sunday)
  • Purple Heart Day (August 7th)
  • Happiness Happens Day (August 8th)
  • Be An Angel Day (August 22nd)
  • Just Because Day (August 27th)
  • World Lung Cancer Day (August 1st)


DEI Marketing

  • Minority Donor Awareness Day (August 1st)
  • Slavery Remembrance Day (August 23rd)
  • Women’s Equality Day (August 26th)
  • Webmistress Day (August 26th)


Straight-up Marketing

  • National Dollar Day (August 8th)
  • National Thrift Shop Day (August 17th)



Diversity, Equity & Inclusion Marketing Ideas in August

Fitting diversity, equity, and inclusion into your marketing strategy is crucial for the growth of any business. Here are some specific ideas to focus on in August:


Black Business Month

Did you know that August is officially recognized as Black Business Month? It was established back in 2004 by John William Templeton and Frederick E. Jordan. This presents an excellent opportunity to show your support for black-owned businesses and make it a year-round habit.

Retailer: Commit to taking the 15% Pledge, which involves selling products from black-owned businesses. You can browse the Support Black-Owned Businesses Directory to find black-owned businesses in your area.

B2B businesses: interview black business owners and share their experiences on running a business, overcoming prejudice, or dealing with common client challenges.

Any business: can help support black-owned businesses by showing their followers how to support them.

Black-owned businesses: Use the attribute tag for “Black-owned” businesses on platforms like Google and Instagram.



Women’s Equality Day (August 26th)

Women’s Equality Day is an important occasion observed annually on August 26th. This day commemorates a significant milestone in history: granting women the right to vote in the United States in 1920. It serves as a reminder of the progress women have made throughout the years and the ongoing challenges they face in society today. As a PPC agency, we recognize the importance of empowering women and supporting gender equality.

As a business, you can show your support and celebrate Women’s Equality Day. Here are a few ideas to help you honor this important day:

  • To emphasize the influential women who contribute to your company’s success, showcase their stories and the remarkable work they do. By doing so, you bolster your employer branding strategy and demonstrate your genuine appreciation for the women in your organization, which resonates with your customers.
  • I understand that women currently earn approximately 82 cents for every dollar men earn. We must work towards reducing this wage gap and promoting gender pay equality.



Based on August’s Different Categories of Observances

You can consider several marketing ideas to connect with your audience more deeply. Here are some of them:


Family Fun Month

Partnering with nearby attractions and offering coupons can attract more families to visit your business.

  • One effective way to highlight that your business is family-friendly is by sharing a blog post or email newsletter roundup of your preferred family-friendly places in the town.
  • If your target audience is parents, writing a post on how they can enjoy a family fun month can create an emotional marketing opportunity.
  • You can join local businesses in town to run a family fun night. Photographers can offer family portraits, restaurants can provide food, and other businesses like preschools can set up informational tables.
  • To expand their customer base and enhance sales, clothing companies can consider hosting weekly sales for customers of all ages and genders. Companies can attract more shoppers and increase revenue by regularly offering these promotions.


Back to School Madness: Embrace the New Academic Year!

Businesses have several opportunities to get involved and connect with their customers. Here are a few ideas:

  • For salons, offering special deals on back-to-school haircuts can be a great way to attract new customers and keep existing ones happy.
  • Spas could invite parents for a much-needed massage after a long summer of looking after their kids.
  • Schools and after-school programs could offer early bird registration deals to encourage sign-ups before the start of the new academic year.
  • Personal trainers or fitness centers could offer discount packages to help people regain a healthy routine.
  • Dentists or nutritionists could encourage appointments or provide healthy tips to help children (and parents!) maintain good health during the busy school year.
  • Running a re-engagement campaign can help bring back customers who may have gone quiet over the summer.
  • Finally, running a back-to-school sale with a fun back-to-school pun can help generate buzz and increase sales. 

For additional back-to-school marketing ideas, explore our extensive collection here.


Simplify Your Life Week (August 7-13)

Are you looking to embrace the trend of simpler living? According to Amazon, this is the latest consumer behavior trend. As a business owner, now is the perfect time to get mentally and physically organized before September arrives.

Here are some marketing ideas to consider for this week:

  • If you provide productivity tools, offer a free trial during Simplify Your Life Week.
  • Share a helpful roundup of tools and apps that simplify everyday life (or those you have chosen to delete).
  • Interior designers can showcase their best organization tricks and tips.
  • Break down complex topics into plain English, making it easier for your audience to understand.

Remember, Simplify Your Life Week is broad, so anything related to simplifying can be explored.



Consider these August Marketing Ideas Based on National Days


National Friendship Day (August 6th)

Today is the perfect day to kickstart your referral programs and loyalty rewards and even offer BOGO promotions for your business! I suggest using catchy and attention-grabbing taglines such as “You never know how many friends you have until you own [the product you provide].” to lure in more customers.


National Dollar Day (August 8th)

This day is an excellent opportunity to teach your audience money-saving tips, such as how to save a dollar or hundreds, through a money-saving-themed blog post.

  • Take a dollar off your (low-priced) products.
  • Offer something for just $1.


National Book Lovers Day (August 9th)

Share your favorite books or mention influential authors in your industry to ignite thoughtful discussions with your followers. Need some new reading material? Ask your audience for book suggestions and open new opportunities for shared knowledge!

Be sure to inspire your audience to contribute and interact with your posts. Want to take your social media game to the next level? Consider partnering with a PPC (pay-per-click) agency to help you reach wider audiences and boost engagement.


National Relaxation Day (August 15th)

  • Tap into National Wellness Month by offering discounts and marketing signature drinks for spas, salons, and restaurants.
  • Yoga instructors can also run free sessions for offices.
  • If you allow your employees to leave early, they could take some much-deserved rest after working hard.


National Spirit of ’45 Day (second Sunday in August)

On this day, share inspirational blog posts, emails, and social media posts centered on the national pride, can-do spirit, and eagerness that led to the end of WWII and laid the groundwork for future generations.


World Humanitarian Day (August 19th)

As we observe World Humanitarian Day on August 19th, we must pay tribute to the brave individuals who dedicated their lives to supporting humanitarian causes. This presents a unique opportunity for your marketing efforts, and here are a few ways you can incorporate this significant day into your marketing strategy, such as through pay-per-click ads or social media campaigns.

  • One impactful way to show your support is by donating a portion of your proceeds to a humanitarian organization in your local community.
  • Encourage your audience to get involved by doing something good.
  • Utilize the power of words by sharing quotes from modern-day humanitarians like Eddie Aijuka.

There is no issue with using quotes from Mother Theresa or Gandhi. However, it’s worth considering featuring quotes from newer individuals as well. By doing so, you and your audience can have the opportunity to learn about the current crises that the world is facing.


Senior Citizens Day (August 21st)

Why not give the seniors an extra discount on August 21st in honor of Senior Citizens Day, despite them already receiving year-round senior discounts?

  • As a senior living community, organizing an open-house BBQ event on this day would be great. This way, you can show appreciation to your residents while giving potential residents (or their adult children) an opportunity to tour the community.
  • As a local business, consider contacting senior centers in the area to sponsor or cater an event. You can also drop by with free manicures to cheer someone up or do whatever you can.


Secondhand Wardrobe Day (August 25th)

Suppose you’re looking for a way to give back to your community or make a global impact. Consider organizing a clothing drive with the help of a PPC agency and a Google Ads Manager. Many local secondhand stores are nonprofits supporting various community needs and even worldwide. By hosting a clothing drive, you enable your audience to declutter their wardrobe while also making a difference in the lives of others.

For businesses that are not in the clothing industry, you can publish mission-statement-friendly posts like these.


National WebMistress Day (August 26th)

a special occasion dedicated to honoring women’s achievements in web development. This holiday provides an opportunity to show our support for #womenwhocode, whether by acknowledging their contributions, featuring a female developer in an employee spotlight, or donating to organizations like GirlCode.


August 27th is National Just Because Day

A perfect opportunity to engage your audience with creative marketing ideas. Here are some recommendations to make the most of this event:

  • Email your subscribers a promo code, thanking them because you appreciate their support.
  • Encourage your patrons to purchase or do something spontaneous without any particular reason, just because they can.
  • Promote a product or service using “just because” instead of the typical features and benefits approach.
  • Encourage your followers to do a random act of kindness and spread positivity in their communities.
  • Run a giveaway to increase engagement and start an inspiring conversation among your followers.
  • Write a post inspiring things to do because it offers your audience fresh and exciting ideas.



Even More August Marketing Ideas

You don’t need a specific August social media holiday or monthly observance to market your business this month! Here are some additional August marketing ideas:


Plan Ahead for Fall State Fairs

Since many state fairs take place in the fall, it’s essential to start planning early and see if you can get on the vendor list. If you want to promote your business effectively, partnering with a PPC agency can greatly enhance your visibility. Here are some ways you can get involved:

  • Be a web sponsor: As a web sponsor, you can get your logo on the fair’s website, which is excellent for backlinking purposes.
  • Be a vendor: Sell your products or services at a booth. There are various options, such as food, tables, bouncy houses, etc.
  • Donate to the auction or raffle: Donate a desirable item that can be used for an auction or raffle at the fair.


Leveraging August Weather

August weather can be unpredictable, with customers either trying to beat the heat or soaking in the last few warm, sunny days of summer. Here’s how to leverage this for an August online marketing promotion: Consider partnering with a PPC agency like a Google Ads specialist to help make the most of your advertising budget and reach your target audience with precision.

Create related content: Create digital marketing content that appeals to customers based on whether they want to beat the heat or enjoy the end of summer. You could share tips for enjoying the last few summer days or excite your customers for the upcoming cooler weather. Consider partnering with a PPC agency to help maximize your content’s reach and effectiveness

Explore a variety of Facebook ad examples that you can apply throughout the year by visiting the link provided.


Labor Day Marketing Plan

Labor Day is just around the corner, so getting your marketing to make the most of this holiday weekend is essential. One effective way to improve your Labor Day marketing strategy is through Pay-Per-Click (PPC) advertising.

PPC Beast, a leading digital marketing agency, offers specialized PPC services that can help you promote your brand, reach your target audience, and maximize your conversion rates. By partnering with PPC Beast, you can take advantage of their expertise and stay ahead of your competitors during this busy holiday weekend.


Labor Day Promotions & Marketing Ideas

  • Ensure your Labor Day marketing is ready, taking into account any special offers or promotions you plan to run during the weekend.
  • Check out the “Labor Day Promotions & Marketing Ideas You Can Do in a Flash” resource for quick and effective marketing ideas.
  • Use the provided guide to craft perfect Labor Day messages and greetings for your customers and employees.
  • Enhance your Labor Day marketing with creative and inspiring Instagram captions.


August Marketing Continuity

  • While summer is ending, your marketing efforts must remain consistent and robust throughout August.
  • Utilize the provided ideas to engage your audience, attract more customers, and outshine your competitors.
  • Find out more monthly marketing ideas in the related posts for each month from January to December.



The Ultimate Compilation: August National Days You Shouldn’t Miss!

Celebrate various national days in August with the assistance of PPC Beast to create engaging and relevant content for your audience. Some notable national days include:


Diversity, Equity, and Inclusion

  • National Black Women’s Equal Pay Day (August 3rd)
  • Slavery Remembrance Day (August 23rd)
  • Women’s Equality Day (August 26th)


All Things Family

  • National Sisters Day – First Sunday in August
  • Respect for Parents Day (August 1st)
  • American Family Day – First Sunday in August
  • Sons and Daughters Day (August 11th)
  • Middle Child Day (August 12th)


Vertical Specific

  • Shapewear Day (August 10th)
  • Secondhand Wardrobe Day (August 25th)
  • Brazilian Blowout Day (August 21st)
  • Tooth Fairy Day (August 22nd)



  • Night Out Day (First Tuesday)
  • Garage Sale Day – Second Saturday in August
  • Senior Citizens Day (August 21st)
  • Bowling Day (Second Saturday)



  • Friendship Day (First Sunday)
  • Girlfriends Day (August 1st)
  • Happiness Happens Day (August 8th)
  • Global Sleep Under The Stars Night (August 8th)
  • Be An Angel Day (August 22nd)
  • Just Because Day (August 27th)
  • Nonprofit Day (August 17th)



  • Purple Heart Day (August 7th)
  • Spirit of ’45 Day (Sunday of August)
  • Navajo Code Talkers Day (August)
  • Aviation Day(19th of August)
  • Park Service Founders Day (August 25th)
  • Ride The Wind Day (August 23rd)



  • WebMistress Day (August 26th)
  • Women’s Equality Day (August 26th)



  • Underwear Day (August 5th)
  • Water Balloon Day (First Friday in August)
  • Lazy Day (August 10th)
  • Tell a Joke Day (August 16th)
  • Surprise Your Neighbors with Zucchini Day (August 8th)
  • I LOVE My Feet Day! (August 17th)
  • International Beer Day (First Friday in August)
  • Beach Day (August 30th)
  • Mail Order Catalog Day (August 18th)



  • Power Rangers Day (August 26th)
  • Book Lovers Day (August 9th)
  • Left-Handers Day (August 13th)


Dog Appreciation

  • Work Like A Dog Day (August 5th)
  • Never Bean Better Day (August 22nd)
  • Dog Day (August 26th)
  • Irrelevant but Nostalgic
  • International Mahjong Day (Aug 1)



  • Relaxation Day (August 15th)
  • Thoughtful Day (August 28th)
  • Grief Awareness Day (August 30th)
  • Rainbow Bridge Remembrance Day (August 28th)
  • International Overdose Awareness Day (August 31st)



  • National Dollar Day (August 8th)
  • National Thrift Shop Day (August 17th)
  • National Thoughtful Day (August 28th)


Food and Beverage

  • National Raspberry Cream Pie Day (August 1st)
  • National Ice Cream Sandwich Day (August 2nd)
  • National IPA Day (Aug 3)
  • National Watermelon Day (August 3rd)
  • National Chocolate Chip Cookie Day (August 4th)
  • National Jamaican Patty Day (August 5th)
  • National Oyster Day (August 5th)
  • National S’mores Day (August 10th)
  • National Filet Mignon Day (Aug 13)
  • National Rum Day (August 16th)
  • National Pinot Noir Day (August 18th)
  • National Fajita Day (Aug 18)
  • National Lemon Juice Day (August 29th)



For Those Seeking a PPC Agency in Their Area, PPC Beast is a Great Option

Want to take your business to the next level with Pay-Per-Click (PPC) advertising? Look no further than PPC Beast – the premier online and digital marketing PPC agency! Our team of Google Ads specialists is dedicated to helping you reach your business goals through effective online marketing strategies utilizing cutting-edge tools like Google Ads Manager. Schedule a call with us today, and let’s collaborate to turn your entrepreneurial vision into a thriving reality!


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