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Unleash Your Business’s Creativity: 58 Free Online Marketing Ideas for September

In this post, with the help of PPC Beast, I will provide over 50 innovative strategies to market your business effectively during September. You will also find practical examples from businesses similar to yours. While it is often challenging to maintain a relaxed state of mind while managing a business, especially during the hectic month of September, there are numerous events and themes that you can leverage for creative marketing. And I’m not simply referring to well-known occasions such as Labor Day or Back to School. So get ready because, with the assistance of PPC Beast, I will equip you with many unique marketing ideas to boost your business in September. Argh, are you prepared? (I couldn’t resist adding that!)

September Monthly Observances

Here is a list of the September Monthly Observances:

  • Addiction Recovery
  • Baby Safety
  • Better Breakfast
  • Childhood Cancer
  • Childhood Obesity
  • Disaster Preparedness
  • Fall Hat
  • Food Safety
  • Life Insurance
  • Library Card
  • Mortgage Professionals
  • Self-Improvement
  • Self-Care
  • Strategic Thinking
  • Suicide Prevention
  • Update Your Resume (International)
  • Wilderness



September Holidays & National Days

Here are some of the fascinating holidays and national days in September related to online marketing, including pay-per-click. You can find a comprehensive list of all the dates and days at this post’s end.

  • Patriot Day
  • Labor Day
  • Voter Registration Day
  • No Rhyme (Nor Reason) Day
  • Read A Book Day
  • Grateful Patient Day
  • Swap Ideas Day
  • Hug & High Five Day
  • Day of Encouragement
  • Hug Your Boss Day
  • Dance Day
  • CleanUp Day– Third Saturday In September
  • Talk Like A Pirate Day
  • American Business Women’s Day
  • Family Health and Fitness Day
  • Love People Day



Ideas for September Marketing to Celebrate Diversity, Equity, & Inclusion

September provides many opportunities to be inclusive and promote equity and diversity. Here are some of the ideas that we recommend:

  • Love People Day
  • Gay Men’s HIV/AIDS Awareness Day
  • Intergeneration Month

These are just a few examples of how you can take a proactive stance on diversity, equity, and inclusion this month. Bring in a Google Ads specialist with experience in equity and diversity. They can help you create inclusive and diverse ad campaigns that reach a wider audience.


Just One Human Family Day

Just One Human Family Day is a momentous occasion every September 12. It’s a day dedicated to recognizing and celebrating our shared humanity. Regardless of where we come from, what language we speak, our appearance, abilities, beliefs, or how we identify ourselves, we are all part of one big human family residing on this planet. On this day, it’s crucial to remember that we all deserve compassion from one another.

If you’re looking to incorporate the spirit of Just One Human Family Day into your business marketing, here are some suggestions:

  • Share the Collateral: Spread the message of unity and togetherness on this special day by sharing the lyrics or YouTube video of the song “We Share Just One Planet” on your social media channels.
  • Perform an Earthly Act of Kindness: Reach out to someone and extend a kind gesture to them. Better yet, involve them in doing something positive for the planet, such as planting trees or picking up trash. This shows your support for Just One Human Family Day and contributes to the environment’s well-being.
  • Swag Up: Show your support for this meaningful day by sporting t-shirts or stickers that represent the spirit of Just One Human Family. 


American Business Women’s Day

American Business Women’s Day is a significant occasion that recognizes the influential role of women, including those in the PPC agency industry and digital marketing, in today’s economy. Celebrated annually on September 22, this day highlights the achievements and contributions of women in the business world, including their valuable work within the marketing and advertising fields, particularly in digital marketing. If you’re looking for ways to honor this day and engage your audience, here are a few suggestions:

  • Compile a Round-Up: Showcasing women’s accomplishments in your niche can inspire and motivate your readers. Create a blog post featuring ten remarkable women in your industry. Remember to tag them on social media when promoting the post; they might share it with their audience!
  • Run a Stat-Themed Sale: Women played a significant role in starting 49% of new businesses in the US last year. Capitalize on this statistic by sending a promotional email offering a discount of 49% on selected products or running a special promotion for $49. This not only boosts sales but also demonstrates your support for women entrepreneurs.
  • Run a Poll or Quiz: Engage your followers by turning exciting statistics about women in business into a poll, quiz, or interactive post series. For example, you could create a poll asking your audience, “What percentage of businesses are owned by women globally?” This type of interactive content encourages participation and can spark meaningful conversations.


Celebrate Hispanic Heritage Month

From September 15 to October 15, Hispanic Heritage Month is observed annually to commemorate the rich history, dynamic culture, and significant contributions of Latinx and Hispanic Americans. Take advantage of this beautiful occasion and use this guide to acknowledge the month in your marketing strategies with the help of a PPC agency like PPC Beast. PPC Beast provides comprehensive pay-per-click advertising services, helping businesses effectively target and engage their desired audience online. With their expertise, you can incorporate culturally relevant content and engage with the Latinx and Hispanic Communities during this meaningful month. By partnering with PPC Beast, you can ensure your marketing strategies resonate with the audience you wish to reach and positively impact Hispanic Heritage Month.


1. Recognize Latin Influencers

Dedicate some time to researching and discovering noteworthy Latinx influencers or historical figures within your niche or local Community. Once identified, you can explore engaging with them based on their level of influence or significance.

  • Please share their information: Create social media posts or blog articles highlighting their achievements, stories, and impact.
  • Conduct interviews: Arrange interviews with influential Latinx individuals to provide insights, share experiences, and inspire your audience.
  • Spotlight them on social media: Dedicate a series of posts or a designated day to highlight the contributions and accomplishments of these remarkable individuals.


2. Mark Your Calendar

The start date of Hispanic Heritage Month is related to the independence anniversaries of several Latin American countries. Throughout the month, you can share interesting facts or statistics about each country on its respective day. Here are some key dates to remember:

  • September 15 is a significant date for El Salvador, Guatemala, Costa Rica, Nicaragua, and Honduras, while September 16 holds a special meaning for Mexico.
  • Chile celebrates its national holiday on September 18.
  • On October 12, Dia de la Raza/Columbus Day is an occasion to recognize the diverse cultures and peoples that make up our world.

By sharing educational content about these countries, you can foster awareness and appreciation for their unique histories and cultures.


3. Donate to Support the Hispanic Community

Consider contributing to organizations dedicated to supporting the Hispanic Community. Here are a few reputable options:

  • Hispanic Heritage Foundation: A nonprofit organization that provides educational programs, leadership training, and workforce development opportunities for Hispanic youth.
  • Latinos for Education: An organization committed to improving educational outcomes for Latinx students through research, advocacy, and community initiatives.
  • Latino Equality Alliance: A group that advocates for the rights and well-being of the LGBTQ+ Latinx community.


September Marketing Ideas for Monthly Awareness

If your business doesn’t directly relate to any of the September awareness causes, don’t worry! There are still plenty of ways you can incorporate these causes into your marketing efforts. Here are some ideas to get you started:


September: National Self-Improvement Month

September is an ideal time for individuals to re-focus and realign their goals as they settle back into their routines after the summer season. National Self-Improvement Month offers a beautiful chance for someone who has businesses to connect with their audience and encourage personal development. It’s an ideal time to foster growth and inspire individuals to better themselves. 

Here are some practical marketing ideas to make the most of this evergreen topic:

  • Create an Engaging Video: Enhance your impact by creating an engaging video showcasing your invaluable self-improvement tips. This captivating visual medium lets you connect directly with your audience, providing actionable insights to enhance their lives. Keep it concise and visually appealing, grabbing attention and establishing yourself as an authoritative source.
  • Share and Engage: One way to encourage interaction is by sharing your favorite self-improvement books and asking your followers to comment with their recommendations. This builds a sense of Community and provides a platform for individuals to discover new resources and learn from each other.
  • Write Informative Blog Posts: Utilize your blog to create valuable content about self-improvement. Consider crafting articles on topics such as goal-setting or creating listicles that offer practical advice, such as “X Ways to Improve Your Memory” or “How to Enhance Your Leadership Skills in 5 Minutes.” These posts can serve as helpful resources for your audience and position your brand as a knowledgeable and trustworthy source.
  • Challenge Your Audience: Engage your followers by running a 30-day challenge on social media platforms like Facebook or Instagram. This could involve daily tasks that promote self-improvement in various areas of life, such as fitness, mindfulness, or creativity. Encourage participants to share their experiences and progress using dedicated hashtags, fostering Community and accountability.


Raising Awareness for Childhood Cancer

September – Childhood Cancer Awareness Month

There are numerous effective ways to engage your audience and employees in cause-based marketing to raise awareness for childhood cancer. Here are three impactful suggestions:

  • Social Media Engagement

Share eye-opening statistics about childhood cancer on your social media platforms. This will help educate your audience and highlight the importance of supporting this cause.

  • Great Cycle Challenge

Register your company for the Great Cycle Challenge and encourage your employees to participate. By participating in this challenge, not only will you be fighting against childhood cancer, but you’ll also be promoting good health and fostering friendly competition among your employees. Encourage sharing photos throughout the month to keep your audience engaged and involved.

  • Fundraising through T-shirt Sales

Organize a fundraiser and sell specially designed T-shirts to support a specific child battling cancer or the cause. By wearing these T-shirts, your employees and supporters will show solidarity and help raise funds for childhood cancer treatment and research.


September is Dedicated to Food Safety Month

Making it the perfect chance for health specialists and restaurants to showcase their services, advertise their top-notch practices, and give customers the peace of mind they deserve.


 National Wilderness Month

 We commemorate the impactful Wilderness Act’s anniversary, a pivotal moment in American land conservation and the establishment of national parks. Here are some exciting ways to incorporate this celebration into your marketing strategy:

  • Engage your audience by sharing your favorite hiking trails and inviting them to share theirs. Let the spirit of exploration unite you!
  • Inspire your followers with captivating photos from your wilderness adventures. Show them the beauty and serenity that awaits in nature.
  • Inspire and inform your audience by sharing thought-provoking statistics or impactful quotes from John Muir that emphasize the significance of protecting wilderness for future generations. 


Back to School Month

August marks the official celebration of National Back to School Month, but let’s be honest, any business can hop on board the back-to-school season. Here are some brilliant ways for you to participate:

  • Collaborate with college student organizations or K-12 after-school programs to support educational initiatives and make an impact in your Community.
  • Please show your support by hosting or participating in a back-to-school drive, helping students get the supplies they need to start the year off right.
  • Empower your audience with a curated list of free online learning resources. Share valuable tools and materials that align with their interests and educational goals.
  • Embrace the back-to-school vibe by offering exclusive student discounts or introducing exciting fall plans, especially if you’re targeting college students. Let them know you’re there to support them as they navigate their educational journey.



September Marketing Ideas for Holidays & National Days

Regarding my previous introduction, I’d like to note that National Talk Like a Pirate Day is a notable event on September 19. However, let’s shift our focus and discuss the other special days in September.


Labor Day

  • Without Labor Day, the first Monday of September could be the most dreaded day of the year. Take a look at these suggestions:
  • For businesses that experience a decline in activity during the summer, think about organizing a Labor Day promotion or sale to entice existing customers to return.
  • If you’re located in a popular destination, enhance your local marketing efforts so visitors to your town can easily find your business during the long weekend. The better your business ranks on Google Maps, the more customers you’ll attract.
  • Don’t forget to send a heartfelt Happy Labor Day message to your customers or employees. Expressing appreciation and gratitude can go a long way in fostering customer loyalty and boosting employee morale.
  • Consider running a Labor Day giveaway or contest. This can help generate enthusiasm and interaction while attracting new customers to your business.


Patriot Day 

  • It is a special day that honors the memory of the 2,977 victims of the September 11 attacks.
  • If you want to show your support, you can turn it into a day of service for your team.
  • You can also display flags in and outside your store to demonstrate solidarity.
  • Another way to pay tribute is by encouraging your audience to observe a moment of silence during the attacks.

NFL Opening Night

Prepare yourself for the beginning of the NFL season! Annually, the NFL’s opening night takes place in September. Utilize innovative marketing tactics to advertise your business and take advantage of this celebratory event. 

Here are a few ideas for you:

  • Make use of social media and engage with your customers on Facebook. Consider starting a trivia contest or asking your customers about their favorite teams.
  • Decorate your storefront, restaurant, or studio with team colors to show your support.
  • Attract new customers by offering a football-themed special.
  • Consider offering discounts on game days or when your favorite team wins to encourage repeat business.

Celebrating the First Day of Fall!

Did you know the first fall day is a celestial holiday in the last week of September? This is known as the autumnal equinox, and it’s a special occasion because it marks the official end of summer for those of us in the Northern Hemisphere. Today, daylight and nighttime are roughly the same, creating a perfect balance between light and darkness.

But the first day of fall is an ending and a beginning. It’s a beautiful chance for a fresh start! Some even claim that September is the new January. Why not use this opportunity to inspire your audience with content about new beginnings and fall collections?

Since this day happens at the end of the month, you can even create an exciting countdown series throughout September to keep the anticipation building. Take advantage of this perfect occasion to engage your audience and celebrate the arrival of fall!

Positive Thinking Day

  • Date: September 13 (every year)
  • Theme: Embrace the power of positive thinking!

Joyous Thinking Day is a versatile holiday that can be celebrated in various ways. It presents a fantastic opportunity for businesses to spread positivity and engage with their audience. Here are some ideas on how different businesses can make the most of this holiday:


  • Connect positive thinking to smiles and oral health.
  • Encourage patients to embrace positivity for a healthier mouth.
  • To spread joy and positivity, consider providing unique promotions or discounted rates for dental services.

Physical Therapists:

  • Highlight the importance of positive thinking in the recovery process.
  • Share success stories of patients who have embraced a positive mindset during rehabilitation.
  • Organize a wellness event or workshop to inspire patients to stay positive throughout their recovery journey.

Interior Designers:

  • Show how positive thinking can positively impact living spaces.
  • Share tips on using design elements to create a positive and uplifting environment.
  • Offer consultations or discounts on home decor products to help clients create a space that promotes positivity and happiness.


Celebrating Working Parents Day

September 16 is the designated day to honor and recognize the hard work of working parents. If your target audience includes parents juggling work and family responsibilities, showing empathy and connecting with them is essential. Take this opportunity to humanize your brand by acknowledging the efforts and dedication of these working parents. Additionally, pay attention to the importance of appreciating and supporting your employees who are parents. Their commitment is valuable and deserves recognition.


Embrace Good Neighbor Day

On September 28, Good Neighbor Day allows you to reach out and connect with your online Community, whether on Instagram, LinkedIn or through your local network. Please support neighboring businesses by acknowledging and celebrating them on social media, fostering a stronger sense of Community. You can even take it a step further by organizing a contest, allowing your followers or employees to nominate deserving neighbors for a chance to win an exciting grand prize. Embracing Good Neighbor Day is a great way to build relationships, promote unity, and spread positivity.


National Read a Book Day

National Read a Book Day offers educational enterprises like preschools, tutors, and businesses a unique opportunity to creatively promote themselves. However, even if your business is not specifically related to education, you can still make the most of this day. Consider reading a book that aligns with your industry and leverage your understanding and reflections by sharing them on your blog or social media.

National Read a Book Day is also ideal for contributing to your Community. You can give back meaningfully by reading a book to children or older people. Volunteering not only carries the virtue of honorability but also brings personal satisfaction. Moreover, engaging in community service during this day may increase local recognition for your brand.


International Day of Charity

The International Day of Charity falls on September 5. It’s a special occasion to show your support for a local charity and actively involve your employees in person or through virtual engagements. If you’re already backing a charitable organization, take this opportunity to spotlight them on your blog or social media platforms and encourage your followers to join in supporting their cause too.


International Day of Peace

Since 1981, September 21 has been acknowledged as the International Day of Peace worldwide. To celebrate this day, you can share an uplifting quote or image, participate in a fundraising activity, or organize a small peace-themed sale, much like Niji Nursery did.


Preparing for Moving Day

September 1st marks Moving Day across the country. This is an essential day for movers, furniture stores, and other moving-related businesses to optimize their websites and general listings for Google local searches. It’s an opportunity to appear before potential customers browsing for services online.

  • Boost Your Local Online Presence

Optimize your Google Business Profile for maximum visibility. Create Google posts that advertise your current promotions and special deals. These posts can appear whenever your listings appear on Google Search and Google Maps. Respond to your Q&A section to provide prompt answers to common customer questions. This boosts customer confidence and helps you stay ahead of the competition in your area.

  • Be Ready for the Fall Season

The start of September marks the beginning of the school year. This is a great time to address relevant customer concerns and increase their confidence in choosing your business. Make sure to update your Q&A section with relevant fall-related information such as student discounts, back-to-school packages, elementary school supply lists, and your hours for move-in weekend.

  • Pay Attention to the Details

Lastly, if you run a seasonal business and want to improve your local marketing efforts, consider reflecting any changes in timings or hours directly on your Google listing. It’s essential to get all the details right and ensure your potential customers have all the information they need to rely on your business as their go-to solution. Adding the terms “PPC agency” and “Google Ads Manager” to your Google listing would significantly increase your visibility to potential customers searching for paid advertising services like yours.


Here’s an Additional Suggestion

 Please consider sending out a newsletter for September. PPC Beast has some excellent September newsletter ideas, among them:

  • Offer an email-exclusive summer clearance promotion to enhance audience interaction.
  • Celebrate Positive Thinking Day by adding an inspirational quote to the newsletter.
  • Inform customers about any changes to your autumn hours.
  • Help customers stay focused leading to the long Labor Day weekend by sharing some of your most helpful blog posts. 


Boost your Fall Presence with These Effortless September Online Marketing Ideas

  • Use these September marketing ideas and examples to enhance your blog, social media profiles, websites, and other free marketing channels.
  • Stand out from the competition this fall with these simple and effective marketing strategies.
  • Explore these free and easy marketing ideas to make your business shine in September.
  • Get inspired by these September marketing ideas and examples to create captivating content for your audience.
  • Maximize your marketing efforts this fall with these free and accessible September marketing ideas.



The Complete List of Marketing Holidays and National Days in September

Here is a complete list of September social media holidays and national days provided by the National Day Calendar:

September 1

  • No Rhyme (Nor Reason) Day is a unique day dedicated to celebrating the absence of rhyme and reason.
  • On the first Friday in September, Lazy Mom’s Day is a day for moms to relax and take a break from their usual responsibilities.
  • The same day is also recognized as Food Bank Day, a day to raise awareness about the importance of food banks in supporting those in need.
  • College Colors Day falls on the Friday before Labor Day and is an opportunity to show school spirit by wearing the colors of your college or university.

September 2

  • National Tailgating Day
  • Tailgating Day (First Saturday in September)
  • World Beard Day (First Saturday in September)

September 3

  • Skyscraper Day
  • National Housekeeper’s Week

September 4

  • Labor Day (First Monday in September)

September 5

  • Cheese Pizza Day
  • Be Late For Something Day

September 6

  • Read A Book Day

September 7

  • Beer Lover’s Day
  • Grateful Patient Day

September 8

  • Pediatric Hematology/Oncology Nurses Day
  • Ampersand Day

September 9

  • Teddy Bear Day

September 10

  • Swap Ideas Day
  • Celebrate the Lives of Your Beloved Pets this Second Sunday of September
  • Second Sunday of September: A Day to Honor Your Furry Friends and Give Them a Hug
  • Don’t Forget to Celebrate Grandparents’ Day on the Sunday After Labor Day

September 11

  • Commemorate Patriot Day and Engage in Acts of Service and Remembrance
  • The Monday After Labor Day: A Day to Swap Roles with Your Boss or Employee

September 12

  • Just One Human Family Day*
  • Hug and High 5 Day *
  • Day of Encouragement

September 13

  • The Kitchen is taken over by children’s day.
  •  Raising awareness about Celiac Disease.
  • A day to celebrate the beauty of baldness.
  •  The Day of the Programmer, as it is the 256th day of the year.
  • A day to show appreciation for your boss by hugging them is recognized as Hug Your Boss Day.

September 14

  • Parents Day Off
  • Live Creative Day
  • Sober Day

September 15

  • Tackle Kids Cancer Day
  • Online Learning Day

September 16

  • Working Parents Day
  • Mayflower Day

September 17

  •  Recognizing professional house cleaners.
  •  The US Constitution and Citizenship.
  •  Observe Dance Day and Gymnastics Day.
  •  The Boys’ and Girls’ Club Day for Kids aims to support young people.
  • Puppy Mill Awareness Day and Responsible Dog Ownership Day.
  •  CleanUp Day (Encourages individuals to undertake cleaning activities to enhance their environment)

September 18

  • Air Force Birthday
  • HIV/AIDS and Aging Awareness Day
  • Wife Appreciation Day (Third Sunday in September)

September 19

  • Talk Like A Pirate Day
  • National Voter Registration Day

September 20

  • Care for Kids Day

September 21

  • Miniature Golf Day
  • International Day of Peace
  • IT Professionals Day (Third Tuesday in September)
  • World Gratitude Day

September 22

  • American Business Women’s Day
  • Car Free Day

September 23

  • Celebrate Bisexuality Day
  • Autumnal Equinox (Changes Annually)

September 24

  • Punctuation Day

September 25

  • Tune-Up Day
  • Research Administrator Day

September 26

  • Compliance Officer Day
  • Situational Awareness Day

September 27

  • Act of forgiveness.
  •  Women’s Health & Fitness Day (Promote women’s well-being).
  • Gay Men’s HIV/AIDS Awareness Day (Highlights the awareness of HIV/AIDS among gay men).

September 28

  • Drink Beer Day

September 29

  • Coffee Day  (Honoring and celebrating the popular beverage).
  • VFW Day (Recognizes and shows gratitude to the Veterans of Foreign Wars organization).
  • Brave Day (celebrates and applauds bravery in any form).

September 30

  • A day to spread love and show kindness to others is Love People Day.
  • On the last Saturday in September, Family Health and Fitness Day USA is celebrated to promote the well-being of families through physical activity and health awareness.



For a Local PPC Agency, Choose PPC Beast

At PPC Beast, we understand the importance of effective online marketing strategies to help businesses thrive in the digital landscape. That’s why we are the go-to agency for all your pay-per-click needs.

Our team comprises highly skilled and dedicated Google Ads specialists committed to helping you achieve your objectives and take your business to new heights. With the expertise and knowledge of our team, we can assist you in getting started with pay-per-click and ensure that your online marketing efforts yield optimum results.

We pride ourselves on being a trusted partner for businesses of all sizes, and we offer personalized solutions tailored to your specific needs. By utilizing tools such as Google Ads Manager, we can create targeted campaigns that maximize your return on investment and drive relevant traffic to your website.

Let’s collaborate to transform your entrepreneurial dreams into a thriving reality! Schedule a call with PPC Beast today and discover how we can assist you in achieving your online marketing goals. Take the first step towards growing your business by harnessing the power of pay-per-click advertising.

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