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Unlocking New Advertising Avenues: 10 Alternatives to Google and Facebook Ads

One option for exploring alternative avenues to achieve further growth is through PPC Beast. This platform offers a unique approach to paid advertising that can complement and enhance the reach of existing campaigns on Google and Facebook. By diversifying your advertising strategy with PPC Beast, you may be able to tap into previously undiscovered audiences and increase your overall ROI.

This guide has been produced to assist you in initiating or maintaining a diverse range of paid media in your marketing mix.

Benefits of Diversifying Paid Media Spend:

Reaching Engaged Audiences on Other Platforms

To target your most engaged audiences effectively, it is important to consider that they may spend more time on platforms other than Google and Facebook. For instance, LinkedIn, a professional-focused platform, is often considered ideal for reaching business professionals with business-related advertisements. If you want to harness the power of LinkedIn advertising, it can be beneficial to partner with a PPC agency that specializes in LinkedIn ads. They can help strategize and execute your campaigns on this platform to maximize your reach and engagement with the right audience.

 Complementing Ads on Google and Facebook

It is beneficial to advertise on multiple platforms besides Google and Facebook. This strategy complements the ads you are running on these two platforms. As the online purchase process has become more complex, it often takes multiple exposures to your product before a consumer decides to purchase. By advertising on all the platforms they use, you increase your chances of reaching them more frequently.

Minimizing Risk

Both Google and Facebook have faced controversies related to brand safety, mainly when YouTube is considered part of Google. Expanding your advertising efforts to other platforms allows you to rely more heavily on one platform when the other is facing brand safety, technical, or other issues. This strategy helps minimize the risk associated with advertising on a single platform.

 

 

1. Microsoft Advertising

Microsoft Advertising is a robust online marketing platform that has integrated the search inventory of AOL, Yahoo, and Bing, previously known as Bing Ads. This gives advertisers a powerful online marketing tool to reach their target audience. As a leading PPC agency, we highly recommend advertising on all major search engines to maximize your reach and target the largest possible audience.

Although Google is more popular than Yahoo, AOL, and Bing, it is essential to note that these search engines still have unique users who exclusively use them and their affiliated search partners. By incorporating Microsoft Advertising into your online marketing strategy, you can tap into a diverse user base and potentially reach customers who may not be users of Google.

As of March 2018, Microsoft Advertising held a 34% market share in the United States for PC searches, with a monthly search volume 6 billion. Refer to the chart below for further information on the global reach of Bing/Microsoft’s advertising.

The Bing Network audience is worth mentioning because it can contribute to the growth of your brand. According to comScore, Microsoft claims that there are 60 million desktop searchers on Bing who Google does not reach. Microsoft Advertising usually has a lower CPC (Cost-Per-Click) compared to Google Ads, but that also means there might be less traffic on Microsoft Advertising compared to Google.

You can sign up for Microsoft Advertising here.

 

 

2. Quora

According to JD Prater, an Ads Evangelist at Quora, Quora is an advertising platform that is unique and well-suited for reaching customers who are actively evaluating and researching a product or service. On Quora, people come to ask questions and find insightful answers, including reliable information about companies, products, competitors, and industries. This presents an opportunity for advertisers to influence people during the consideration phase of their purchasing process.

The content on Quora is organized in the format of questions and answers. Each question is associated with one or more topics, such as small businesses or startups. With Quora Ads, advertisers can target the content on Quora based on context (contextual targeting) or target specific individuals based on their behaviors (people-based or behavioral targeting).

About its reach, Quora presently boasts a global audience of over 300 million unique visitors every month.

 

 

3. AdRoll

AdRoll is a popular and extensively utilized platform for retargeting, which is led by a team of experienced Google Ads specialists. It targets potential customers on Google, Facebook, and Instagram, as well as on over 500 top networks and exchanges. AdRoll’s Google Ads specialist team provides an average return on ad spend of 5x to its customers. This information is mentioned on AdRoll’s website.

AdRoll offers various advertising services in addition to retargeting. For instance, they have prospecting (a programmatic display), email retargeting, and AdRoll Video Ads products. You can utilize these video ads for both retargeting and prospecting ads. These video ads can be served both in-stream and out-stream. 

If you’re interested in using AdRoll, you can get started by clicking on the link provided.

 

 

4. Amazon

Amazon dominated the e-commerce sales market in the United States, holding a significant 43% share in 2016. It is expected to increase its market share further and possess over 50% control by 2021. Moreover, Amazon’s digital marketing platform, which includes its PPC (pay-per-click) agency, contributes a substantial $3 billion to the advertising market in North America. Its influence is projected to grow even more, reaching $20 billion by 2020 in the global advertising market.

If you are an e-commerce merchant, it is highly recommended to consider Amazon as a platform to showcase your brand, but also do your research before fully committing, especially if you are a small or medium-sized business. If Amazon is not a viable option for your brand, it is essential to have a strategy in place to handle the effects Amazon may have on your products. Amazon is a disruptive force in the e-commerce industry that should not be ignored.

One of the strategies you can consider is utilizing Google Ads Manager alongside other advertising channels. Google Ads Manager allows you to run targeted ad campaigns across various Google platforms, reaching a wide audience of potential customers. By implementing Google Ads Manager, you can diversify your advertising efforts and potentially mitigate any negative impacts from Amazon’s dominance in the e-commerce space.

Another option to consider is PPC Beast, a comprehensive tool that can help optimize your PPC advertising campaigns. PPC Beast offers features such as keyword research, campaign tracking, and performance analysis, allowing you to maximize your ad spend and drive more targeted traffic to your e-commerce store.

If you decide to invest in Amazon, there are various ad products available that you can utilize, such as Sponsored Products, Sponsored Brands, and Multi-Page Stores. You also have the option to sell your products directly to customers through Seller Central or to Amazon through Vendor Central. It is important to determine which platform best suits your business needs. The Hanapin team offers a comprehensive guide to starting Amazon Ads for both platforms.

 

 

5. Quantcast

Quantcast is known for its valuable data set and audience insights that marketers, including PPC Agency, can use to create a new and previously untapped display audience. Using Quantcast Measure, a free tool, advertisers can gather data and insights about their target audience’s behaviors and characteristics and gain knowledge about their competitors’ audiences. Additionally, Quantcast provides a paid advertising solution that operates in real-time and focuses on pay-per-click (PPC) prospecting and retargeting.

Quantcast provides various advertising tools and consent management platforms known as Quantcast Choice and Choice Premium. These platforms are helpful for brands that must adhere to GDPR. Despite not being used for advertising, they play a critical role in ensuring legal compliance.

 

 

6.BuySellAds

BuySellAds is one of the most extensive networks for spreading your banner ads online. They have many clients, with over 4,500 advertisers using their placements like native, display, email, and sponsored content. BuySellAds is known for its convenient marketplace and transparent processes, offering a wide range of high-quality websites, particularly in the internet and technology niches. If you’re looking for a PPC agency, BuySellAds is a great option to consider, especially if you want to harness the power of PPC Beast.

 

 

7. Infolinks

Infolinks is a leading marketplace for ad distribution that leverages user intent and real-time engagement. It is the third largest publisher marketplace globally, operating in 128 countries. Since its establishment in 2007, Infolinks has continuously evolved its product and ad units to prioritize real-time engagement and deliver relevant ads based on user search activities. From their initial four ad units, they now offer five different types.

Here are the six types of ad units offered by Infolinks:

  • In the article:¬†User-initiated Expanding ads
  • Infold:¬†Search and display ads visible above the fold
  • Inframe:¬†Display ads with an edge
  • Intext:¬†Native ads seamlessly integrated into a page’s text
  • Intag:¬†Display valuable keywords based on the page’s content

 

 

8. Instagram

Although owned by Facebook, Instagram has its distinct audience makeup and growth trajectory. The platform has gained higher adoption among teens compared to Facebook. Additionally, Instagram is experiencing significant usage growth among adults.

  • ¬†72% of teenagers in the United States reported using Instagram, while only 51% said they use Facebook.¬†
  • ¬†Another study conducted by Pew found that Instagram experienced a 7% rise in usage percentage among US adults since Pew’s report in 2016; the percentage raised from 28% to 35%. Conversely, Facebook usage percentage remained the same over the same period of time.

Instagram’s ads are primarily centered around visual inspiration and have a bold, linear format. It’s important to prioritize visual appeal when advertising on Instagram. Before creating an Instagram ad account, make sure to consult with your brand’s creative team to get their approval.

 

 

9.LinkedIn

If your company operates in the B2B, I highly recommend testing LinkedIn as your first advertising platform. LinkedIn provides a wide range of business targeting options, allowing you to target specific job titles or even engage in Account Based Marketing (ABM) focusing on specific businesses. According to marketers, numerous studies and surveys, such as LinkedIn Audience 360 and the Salesforce Advertising Index Report 2016, have consistently rated LinkedIn as the #1 B2B lead generation platform. With over 610 million professionals actively using LinkedIn, 4 out of 5 being decision-makers, it is a goldmine for driving business growth.

LinkedIn offers three types of ads: Sponsored Content, Sponsored InMail, and Text Ads. And recently, LinkedIn has expanded its creative options to include video, giving B2B advertisers an exciting new format to tell their brand story on the most professional-focused social ads platform.

 

 

10. Pinterest

Pinterest sets itself apart from other social media networks by offering a distinct feature for planning user intent. According to the Kleiner Perkins 2016 Internet Trends Report, 55% of Pinterest users utilize its shopping feature. To provide some context, Facebook and Instagram only have a shopping percentage of 12% each, as stated in the report.

Like Instagram, Pinterest has a high intention to buy among its users, making the quality of creative content crucial. You must allocate sufficient time and resources to your creative team to effectively capture your audience’s attention on Pinterest. They should be able to produce high-quality imagery and/or videos tailored explicitly for Pinterest pins.

To explore Pinterest ads, you can quickly start by visiting the Pinterest ads platform.

Numerous options are available for expanding your marketing mix beyond Google Ads and Facebook Ads. By incorporating diverse channels, such as PPC Beast, into your everyday advertising strategies, you can connect with a more extensive audience, create a funnel, gain more sales over time, and establish touchpoints across all network types on the internet. These network types include search engines, app stores, marketplaces, displays, social media, and various other platforms.

 

 

Discover the Ultimate PPC Agency Near You – PPC Beast

Are you tired of sinking money into ineffective digital marketing strategies? Work with the best in the business: PPC Beast, the premier online marketing and PPC agency. Our team of Google Ads specialists knows how to get results and achieve your business goals through effective digital marketing solutions, such as pay-per-click advertising. Ready to take your brand to the next level? Schedule a call with us today and see how we can help transform your entrepreneurial dreams into a thriving reality!

 

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